IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Netflix: El alquiler de películas en DVD a través de Internet. DVD en casa con solo hacer clic
Sachon, MarcCase P-1057Information Technologies, Service and Operations ManagementNetflix ofrece la posibilidad de alquilar películas en DVD a través de la red. La compañía fue fundada en 1998 y en tan sólo 5 años había conseguido más de un millón de suscriptores (un crecimiento superior al de AOL). Representa un nuevo modelo de negocio en el sector del entretenimiento y tiene implicaciones estratégicas tanto para los estudios de cine como para las principales cadenas de alquiler de películas. Netflix utiliza la fuerza de cada...Starting at €8.20
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Netflix: Online Rental of DVDs - From Clicks to Bricks & Flix
Sachon, MarcCase P-1057-EInformation Technologies, Service and Operations ManagementNetflix offers online rental of movie DVDs. The company was founded in 1998 and within 5 years had acquired more than one million subscribers (making it grow faster than AOL). It presents a new model for value appropriation in the entertainment sector and has strategic implications both for the movie studios as for the largest movie rental chain. Netflix uses the strengths of each of its building blocks: the highly flexible and adaptable nature ...Starting at €8.20