HBSP (USA)
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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Contadina Pasta & Pizza (A) (Spanish version)
Rangan, V. Kasturi; Bell, MarieCase HBS-503S11MarketingNestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.Starting at €8.20
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Dendrite International (Spanish Version)
Cespedes, Frank V.; Bell, MarieCase HBS-507S07MarketingDendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios...Starting at €8.20
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On the Use of Capital Efficiency Metrics
Shih, Willy; Pierson, MargaretCase HBS-612034-EKnowledge and CommunicationThis note describes capital efficiency metrics including RONA, ROIC, and EVA. This note is intended to be used with the case "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.Starting at €8.20
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Austal, Ltd. A
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613025-EStrategyTo maximize their effectiveness, color cases should be printed in color. Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the construction of its first LCS, but the global economic crisis put the company in a difficult position. Its ...Starting at €8.20
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Austal, Ltd. B
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613026-EStrategySupplement for case 613025Starting at €8.20
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Go Red for Women: Raising Heart Health Awareness, Teaching Note
Rangan, V. Kasturi; Bell, MarieTeaching Note HBS-509017-EMarketingTeaching Note for [507026].Starting at €0.00
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Ford Motor Company: Strengthening the Dealer Network
Rangan, V. Kasturi; Lee, Katharine; Bell, MarieCase HBS-511132-EMarketingThe case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.Starting at €8.20
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RadioShack (Spanish Version)
Rangan, V. Kasturi; Moon, Youngme; Bell, MarieCase HBS-503S38MarketingContornos de la transformación de las tiendas RadioShack de un negocio de partes y accesorios a un proveedor de acceso a Internet de banda ancha.Starting at €8.20