IESE (España)
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCase BE-202-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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crowdSPRING: "Design the Future" Competition
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180-EInformation TechnologiesThe co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, ...Starting at €8.20
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United rompe guitarras
Vaccaro, Antonino; Ramus, TommasoCase BE-202Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, llamada generalmente por la forma abreviada United, es una de las mayores aerolíneas del mundo. A pesar de tener la sede central en Chicago (Illinois, Estados Unidos), opera en ocho aeropuertos más: Denver, Guam, Houston, Los Ángeles, Newark (Nueva Jersey), San Francisco, Tokio (Japón) y Washington, D.C., lo que supone un total de nueve aeropuertos diferentes. Como muchas compañías del sector del transporte, United af...Starting at €8.20
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Transforming Government Through Holacracy
Wong Ellinger, Eleunthia; Gregory, Robert Wayne; Káganer, EvgenyCase SI-205-EInformation TechnologiesCompanies are experimenting with novel forms of organization that distribute power to all workers and decrease or remove the role entirely of the traditional manager. These radical transformations in organization are attempted in order to recruit and retain skilled workers as well as innovate in products and services, Holacracy is one such system and is used by more than 1,000 companies across the world, including mid-size to large companies in t...Starting at €8.20
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crowdSPRING: el concurso "Design the Future"
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180Information TechnologiesLos cofundadores y socios directivos de crowdSPRING, un marketplace de servicios creativos integrales externalizados en masa con sede en Chicago (Illinois), hablaban sobre su cartera de proyectos. El equipo de desarrollo estaba funcionando a pleno rendimiento, algo habitual cuando trabajaban para llegar a tiempo al lanzamiento de una nueva serie de características y mejoras de la página web. Hasta aquí, nada nuevo. Sin embargo, Kimbarovsky y Sams...Starting at €8.20
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Transforming Government Through Holacracy - Teaching Note
Wong Ellinger, Eleunthia; Gregory, Robert Wayne; Káganer, EvgenyTeaching Note SIT-23-EInformation TechnologiesCompanies are experimenting with novel forms of organization that distribute power to all workers and decrease or remove the role entirely of the traditional manager. These radical transformations in organization are attempted in order to recruit and retain skilled workers as well as innovate in products and services, Holacracy is one such system and is used by more than 1,000 companies across the world, including mid-size to large companies in t...Starting at €0.00