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¿Qué significa ser un buen jefe? (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190Business Ethics and Corporate Social ResponsibilityEn marzo de 2007, menos de un año después de su nombramiento como CEO, René Obermann recibió un correo electrónico enviado por un técnico de 48 años del Departamento de T-Com Berlin, que lo remitió con copia a algunos miembros del Consejo de Administración, representantes sindicales y otros empleados. La misiva se propagó rápidamente por la empresa y se convirtió en viral en Alemania. A continuación se recoge un extracto de la misma: "Sus continu...Starting at €5.74
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United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCase BE-202-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Starting at €8.20
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What Does It Mean Being a Decent Boss (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189-EBusiness Ethics and Corporate Social Responsibility, Knowledge and CommunicationThis case analyzes a pre-crisis situation experienced by René Obermann, while he was serving as CEO of Deutsche Telekom. He received a letter from a technician, who complained about the top management style being focused on short-term results instead of on the company's long-term stability.Starting at €8.20
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Sunflower GmbH
Keppel, Michael; Sachon, MarcCase P-1130-EFinance, Innovation and Change, StrategyThe case describes the crisis situation of Sunflower, an owner-managed drugstore chain with more than 1,000 outlets in Germany. Sunflower was owned by 60 limited partners, organized in three shareholder groups, who positioned the company as a convenience store chain. A Board member with previous experience in the food discount business introduced an EDLP strategy at Sunflower. This triggered a crisis when suppliers lost their trust and sales bega...Starting at €8.20
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United rompe guitarras
Vaccaro, Antonino; Ramus, TommasoCase BE-202Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, llamada generalmente por la forma abreviada United, es una de las mayores aerolíneas del mundo. A pesar de tener la sede central en Chicago (Illinois, Estados Unidos), opera en ocho aeropuertos más: Denver, Guam, Houston, Los Ángeles, Newark (Nueva Jersey), San Francisco, Tokio (Japón) y Washington, D.C., lo que supone un total de nueve aeropuertos diferentes. Como muchas compañías del sector del transporte, United af...Starting at €8.20
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What Does It Mean Being a Decent Boss (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190-EBusiness Ethics and Corporate Social ResponsibilityIn March 2007, less than one year after his appointment as CEO, René Obermann received an e-mail from a 48-year old technician working in the T-Com Berlin department. The letter was carbon copied to some members of the Board of Management, union representatives and some other employees. It rapidly spread throughout the organization and become viral in Germany. The following is an extract of the letter: Your continuous messages to the workforce wi...Starting at €5.74
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Jacques DePaul
Keppel, Michael; Sachon, MarcCase P-1132-EInnovation and Change, Service and Operations Management, StrategyThe case describes an ethical dilemma involving Jacques DePaul, a restructuring expert who is a partner with the turnaround consulting firm Novum Partners. Faced with the acquisition of a restructuring case, ChezNous, he has to decide whether to follow the guidelines set by his partnership or to adapt the terms of the engagement in keeping with the situation of the company and its stakeholders. ChezNous is a multi-billion-euro retailer based in F...Starting at €8.20
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¿Qué significa ser un buen jefe? (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189Business Ethics and Corporate Social Responsibility, Knowledge and CommunicationEste caso analiza la situación anterior a la crisis que René Obermann experimentó como CEO de Deutsche Telekom (DT). El gestor recibió la carta de un técnico que se quejaba del estilo utilizado por la alta dirección, centrado en los resultados a corto plazo en lugar de en la estabilidad a largo plazo de la compañía.Starting at €8.20