IESE (España)
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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UEFA Euro 2008
de Santiago, Rafael; Martínez Pedraza, ManuelCase AD-322-EKnowledge and CommunicationThis case deals with the valuation of the risk involved in a particular business situation, and how to hedge that risk by means of insurance. It allows to show the strength of Monte Carlo simulation when dealing with complex risks. It also allows to explain a frequent bias in the decision making process.Starting at €8.20
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El Santander y la Fórmula Uno (A)
Ziskind, Julie Michelle; Villanueva, JulianCase M-1259MarketingEl caso A comienza en otoño de 2009, cuando se acerca la renovación de la primera incursión del Santander en el patrocinio de empresas: el contrato con el equipo de Fórmula Uno McLaren Mercedes. Vigente desde 2007, este patrocinio está estratégicamente enfocado a dar a conocer el Banco Santander en ciertos mercados clave donde se está llevando a cabo un proceso de cambio de marca en el que los bancos locales adquiridos están pasando a denominarse...Starting at €8.20
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Netscape: Simulation Techniques for Company Valuation
de Santiago, RafaelCase AD-351-EDecision Analysis, FinanceThis case illustrates an approach to company valuation that is widely used throughout the finance industry. The focus, however, is not on valuation itself but rather on Monte Carlo simulation techniques.Starting at €8.20
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Santander and Formula One (A)
Ziskind, Julie Michelle; Villanueva, JulianCase M-1259-EMarketingCase A begins in the fall of 2009 as Santander's first foray into corporate sponsorship, their contract with F1 Team Mercedes McLaren, is coming up for renewal. Active since 2007, the sponsorship is strategically aimed at raising Santander's awareness in key geographic markets where it is in the process of rebranding previously acquired local banks under the unified Santander name. Santander chooses F1 for its ability to provide a large, interna...Starting at €8.20
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Tamklaan Medical Center
de Santiago, Rafael; Geren, BradleyCase AD-321-EService and Operations ManagementThis case deals with allocation of shifts corresponding to Emergency Department doctors in a hopital. The challenge lies in the fact that the assignment has to take into account legal constriants, as well as hospital policy constraints. The case shows how to automate such a process, reducing the manager's work load from 30 hours to less than 2.Starting at €8.20
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Santander and Formula One (B)
Ziskind, Julie Michelle; Villanueva, JulianCase M-1260-EMarketingCase B recounts Santander's 2010 decision to stay in F1 while shifting its main sponsorship to Ferrari and at the same time renewing with McLaren at a lesser level to maintain support for the now rebranded Abbey. The first race of the 2010 season finds all three podium finishers sporting the Santander name; however, the price for such presence is also significantly higher compared to the previous commitment.Starting at €5.74