IESE (España)
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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WestWood Foods & Drinks GmbH (B) - Teaching Note
Eufinger, Christian; Martínez Abascal, EduardoTeaching Note FT-133-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €0.00
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Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Stremersch, Stefan; Bellezza, SilviaCase M-1227Marketing, Service and Operations ManagementCaesar Group, una empresa de servicios informáticos profesionales, competía en el mercado holandés de tecnología de la información desde 1993. La propuesta de valor inicial de la empresa consistía en ofrecer a sus clientes una capacidad humana cualificada (puesta a disposición de capital humano, o body-shopping) a un precio económico por hora o día. La reacción de la compañía a la creciente evolución del servicio de body-shopping fue formular pro...Starting at €8.20
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Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Stremersch, Stefan; Bellezza, SilviaCase M-1227-EMarketing, Service and Operations ManagementCaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as "body-shopping"). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT projects,...Starting at €8.20
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Komatsu: The Rise of a Service-Dominant Logic
Stremersch, Stefan; Keko, ElioCase M-1328-EMarketingIt was early 2015 and executives of Komatsu Europe International N.V., whose main business is the sale of mining and construction equipment through multiple distributors across Europe, were exchanging views on the business model that would drive their future. They had seen many changes inside and outside the industry in recent years, and Komatsu was facing a growing need to adapt its current way of doing business. The team had been debating each ...Starting at €8.20
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WestWood Foods & Drinks GmbH (A) Loan Request
Eufinger, Christian; Martínez Abascal, EduardoCase F-981-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €8.20
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Risk management at Silicon Valley Bank
Eufinger, ChristianCase F-997-EFinanceThe unexpected collapse of Silicon Valley Bank (SVB) had a significant impact on the venture capital market. Founded in 1983, SVB grew into the 16th largest bank in the US, with $212 billion in assets and $173 billion in total deposits by the end of 2022. Between 2019 and 2021, SVB tripled in size, largely due to its focus on VC-backed tech, life science companies and high VC deal activity. Its deposit balances more than tripled from 2019 to 202...Starting at €8.20
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Banking with N26
Eufinger, ChristianCase F-998-EFinanceN26 is a digital banking platform founded in February 2013 by Valentin Stalf and Maximilian Tayenthal in Berlin, Germany. As a digital-first platform, N26 aligns closely with open banking principles, a system where banks and other financial institutions provide third-party providers access to customer data through application programming interfaces (APIs). Open banking fosters competition, innovation, and better consumer choices, facilitated by r...Starting at €8.20
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Valuation of NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955-EFinanceThis case studies the valuation of NVIDIA Corporation, a California-based producer of graphics processing units (GPUs). In recent years, the stock price of the company was affected by fluctuations in the demand for GPUs due to their use in mining cryptocurrencies. The case study allows students to incorporate their assumptions about the prospects of the firm into a discounted cash flow valuation and use information on comparable firms to perform ...Starting at €8.20