IESE (España)
- Article
Getting to Grips With Take-Back Laws
Collection: IESE (España)Ref.: ART-1892-EPublished: Mar 15, 2011Language: English - Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Language: English - Article
No vaya a remolque de las nuevas leyes de reciclaje
Collection: IESE (España)Ref.: ART-1892Published: Mar 15, 2011Language: Spanish - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Language: English