IESE (España)
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Napster-Bertelsmann (A)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1353StrategyEn octubre de 2000, Bertelsmann y Napster llegaron a un acuerdo por el cual Bertelsmann prestaba a Napster 50 millones de dólares con opción de adquirir una participación mayoritaria en la empresa. Napster utilizaría este dinero para desarrollar una tecnología destinada a hacer que los usuarios pagaran la música que descargasen de la red. Ambas partes acordaron crear un modelo empresarial basado en el pago de una licencia de suscripción. Además, ...Starting at €8.20
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Napster-Bertelsmann (B)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1354StrategyEn octubre de 2000, Bertelsmann y Napster acordaron que la primera prestaría a Napster 50 millones de dólares, con una opción a hacerse con una participación mayoritaria de su capital social, para desarrollar una tecnología que hiciera que los usuarios pagaran por la música que se descargaban de la red. Crearían un modelo de negocio basado en tarifas de abono. Además, Bertelsmann aceptó retirarse del pleito que las principales compañías discográf...Starting at €5.74
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Napster-Bertelsmann (A)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1353-EStrategyIn October 2000, Bertelsmann and Napster agreed that Bertelsmann would lend Napster $50 million, with an option to take a majority equity stake for Napster to develop technology designed to get users to pay for music downloaded from the Net. They would create a subscription fee business model. Additionally Bertelsmann agreed to withdraw from the lawsuit that the major record companies had against Napster and would attempt to convince the other co...Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Napster-Bertelsmann (B)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1354-EStrategyIn October 2000, Bertelsmann and Napster agreed that Bertelsmann would lend Napster $50 million, with an option to take a majority equity stake for Napster to develop technology designed to get users to pay for music downloaded from the Net. They would create a subscription fee business model. Additionally Bertelsmann agreed to withdraw from the lawsuit that the major record companies had against Napster and would attempt to convince the other co...Starting at €5.74