IESE (España)
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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681Economics, Innovation and Change, StrategyA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelTeaching Note SMT-127-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Starting at €0.00
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Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín (Colombia) was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality, and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest-growing urban economies in Latin America. The city's successful make...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20
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Shubert Organization: el espectáculo debe continuar (condensado)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240MarketingEn enero de 2009, Bob Wankel estaba sentado en su despacho, situado en el histórico edificio Sardi's de la calle 44 de Nueva York, pensando en los retos que tenía por delante: varios espectáculos de Broadway se estaban clausurando y una severa recesión económica amenazaba las futuras producciones. Muchas voces estaban pidiendo cambios en el sector teatral, y la Shubert Organization -en la que el Sr. Wankel llevaba 33 años trabajando- había perdi...Starting at €8.20