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Medtronic Inc.: From Corporate Mission to Organizational Culture (A)
Corrales A.; Melé, DomènecCase BE-156-EBusiness Ethics and Corporate Social ResponsibilityTwelve years after the foundation of Medtronic Inc. in 1949, Earl Bakken, one of its founders, wrote the Corporate Mission Statement of this company. Since then, this organization has been a mission-driven and values-centered organization with an adaptable business strategy. In 1989, Bill George, an admired manager, was appointed as President and Chief Operations Officer. Bill saw in Medtronic several outstanding features fully in line with his m...Starting at €8.20
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Medtronic Inc.: de la misión corporativa a la cultura organizacional (A)
Corrales A.; Melé, DomènecCase BE-156Business Ethics and Corporate Social ResponsibilityDoce años después de la creación de Medtronic Inc. en 1949, Earl Bakken, uno de sus fundadores, redactó la Declaración de la misión corporativa de su compañía. Desde entonces, la actividad de la empresa se guía por su misión y sus valores con una estrategia comercial adaptable. En 1989, Bill George, un admirado directivo, fue nombrado presidente y director general. Bill percibió en Medtronic importantes características que estaban en total conson...Starting at €8.20
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Medtronic Inc.: From Corporate Mission to Organizational Culture (B)
Corrales A.; Melé, DomènecCase BE-157-EBusiness Ethics and Corporate Social ResponsibilityIn early 1990, Bill George launched the "Customer Focused Quality" program (CFQ). This approach established that the only customers of the organization were patients, physicians and hospitals. Facing the problem created in the European branch, Bill realized that he had made a huge mistake in not checking out beforehand the ethical values of the European president. Medtronic publicized the matter internally and externally, notifying the findings t...Starting at €5.74
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Medtronic Inc.: de la misión corporativa a la cultura organizacional (B)
Corrales A.; Melé, DomènecCase BE-157Business Ethics and Corporate Social ResponsibilityA principios de 1990, Bill George lanzó el programa Calidad centrada en el cliente (CFQ). En este programa se establecía que los únicos clientes de la empresa eran los pacientes, los médicos y los hospitales. Frente al problema surgido en la filial europea, Bill se dio cuenta de que había cometido un gran error al no comprobar previamente los valores éticos del presidente de operaciones europeas. Medtronic hizo público el asunto interna y externa...Starting at €5.74
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Medtronic Inc.: From Corporate Mission to Organizational Culture (C)
Corrales A.; Melé, DomènecCase BE-158-EBusiness Ethics and Corporate Social ResponsibilityAfter bitter experiences related with bribes in Europe and Japan, Bill George decided to implement a code of conduct for Medtronic. This code was later complemented by a code of ethics for senior financial officers, a code of business conduct and ethics for members of the board of directors, and environment, health and safety guidelines. Bill also established the Medtronic Principles of Corporate Governance (MPCG). The case presents these codes.Starting at €5.74