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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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A Risk Versus Reward Approach to Market Research
Sheri Lambert; Sara HonovichCase IVEY-W27947-EAccounting and ControlKing’s Hawaiian Bakery, West Inc. (King’s Hawaiian), a beloved and highly regarded company, produced a line of bread products dating back to the 1950s and was inspired by a Portuguese sweet bread. The business had grown over time, adding more production facilities and expanding from Hawaii to the mainland United States in 1977. King’s Hawaiian had done minimal consumer research related to its development of new products before it hired Troy Figgi...Starting at €8.20
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J.Crew: Are Americans Ready to Dress Down?
Sheri Lambert; Brooke ReaveyCase IVEY-W27129-EMarketingIn July 2019, J.Crew Group Inc., a multi-brand, multichannel specialty US clothing retailer, was investigating a launch within a new apparel category. The company’s marketing research manager had been tasked with interpreting trends and market potential within the industry as well as primary customer research, to recommend a new product line that would increase revenues. She saw three main potentially viable options in the rental, resale, and ath...Starting at €8.20
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#OwnYourStar: Together We Can Counter Rising Antisemitism
Sheri Lambert; Amy Lavin; Jennifer BermanCase IVEY-W30125-EMarketing, StrategyHillel International was founded in the United States in 1929 as a non-profit organization, with a mission to enrich the lives of Jewish students so that they may enrich the Jewish people and the world. By 2021, it had grown into the world’s largest Jewish college campus organization with over US$50 million in revenue and had achieved international recognition by connecting students at colleges and universities around the world. In August 2021, t...Starting at €8.20
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Sheri Lambert; Brooke Reavey; Monique BellCase IVEY-W30135-EMarketing, StrategyLongevity Wines was a family-owned urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Phil and Debra Long opened Longevity Wines in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and had identified a need to increase inclusivity in the wine community. The wine industry had a history of exclusion in terms of ...Starting at €8.20
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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCase IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughStarting at €8.20
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Merchant Bank: Dundee Community (RP-3): Role Play for Bob Kruger, Branch Manager (Spanish version)
Jane M. Howell; Steven CoxCase IVEY-9A95CS11Leadership and People ManagementEl gerente de sucursal se encuentra preparando la reunión de despidos por redundancia de puestos. La persona que está por ser despedida es la sugerente de sucursal con 24 años de servicio. El gerente también atenderá la reunión como apoyo moral y consejero, de ser necesario. (Este es el cuarto en una serie de cuatro casos que llevan nombres similares, casos 9A95CS08 al 9A95CS11).Starting at €8.20
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Merchant Bank: Palliser Community (RP-2): Role Play for Chris Langford, Community Manager (Spanish version)
Jane M. Howell; Steven CoxCase IVEY-9A95CS14Leadership and People ManagementEl gerente del banco debe despedir al gerente de sucursal. Posee una copia de la carta de despido y ya ha recibido un llamado telefónico del director de recursos humanos informándole que prosiga con el despido. (Este es el tercero de una serie de cuatro casos que llevan nombres similares, casos 9A95CS12 al 9A95CS15).Starting at €8.20
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Merchant Bank: Dundee Community (Spanish version)
Jane M. Howell; Steven CoxCase IVEY-9A95CS08Leadership and People ManagementEl gerente debe discutir con el gerente de sucursal el inminente proceso de despido en el que se incluye el despido de la sugerente de sucursal. (Este es el primero de una serie de cuatro casos que llevan nombres similares, casos 9A95CS08 al 9A95CS11).Starting at €8.20
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Strategic Management at AcademyOne: Growth towards an Exit Strategy
Sheri LambertCase IVEY-W26705-EEntrepreneurship, StrategyAcademyOne, Inc. (AcademyOne) was a small privately owned software provider whose focus was on providing students with college transfer solutions. It operated as an educational technology company that provided software as a service (SaaS) products to simplify and streamline the college transfer and advising process. After surviving an economic recession and an industry lawsuit, the firm had regained its financial footing, and in 2021, now that it...Starting at €8.20