HBSP (USA)
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CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies
Herzlinger, Regina E.; Otazo, AndrewCase HBS-315045-EEntrepreneurshipA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.Starting at €8.20
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Diageo: Innovating for Africa, Teaching plan
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary; Otazo, AndrewTeaching Note HBS-515056-EStrategyThis teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.Starting at €0.00
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Pentium de Intel: Cuando fallan los Chips (A)
Greyser, Stephen A.; Klein, NormanCase HBS-513S09Leadership and People ManagementIntel, el fabricante de mayor venta de chips de computadoras microprocesadores, se encuentra en una situación de marca que ponen en peligro cuando una falla se revela en su chip más alto de la línea Pentium. La historia es noticia de primera plana durante semanas. La compañía invirtió decenas de millones de dólares en la publicidad de su chip Pentium de marca como un componente de alta calidad a través del lema de la campaña "Intel Inside". Los t...Starting at €8.20
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CV Ingenuity (B)
Herzlinger, Regina E.; Otazo, AndrewCase HBS-315087-EEntrepreneurshipA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.Starting at €5.74
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MedImmune Ventures, Teaching Plan
Hamermesh, Richard G.; Otazo, AndrewTeaching Note HBS-814039-EEntrepreneurship"MedImmune Ventures" highlights the problems faced by corporate venture capital firms, the challenges of investing in early-stage healthcare, and the difficulty of operating in distant markets.Starting at €0.00