IESE (España)
-
Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
-
The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
-
Whole Foods: Balancing Social Mission and Growth, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-411057-ELeadership and People ManagementTeaching Note for 410023.Starting at €0.00
-
VeeV on the Rocks, Teaching Note
Marquis, Christopher; Margolis, Joshua D.; Thomason, BobbiTeaching Note HBS-411076-ELeadership and People ManagementTeaching Note for 410006.Starting at €0.00
-
Balancing Social Mission and Growth (Spanish version)
Marquis, Christopher; Besharov, Marya; Thomason, BobbiCase HBS-415S13Leadership and People ManagementBalancing Social Mission and Growth' also allows for students to assess CEO John Mackey's new model of "conscious capitalism." Is Mackey's idea a workable model, or just an excuse for Whole Foods extensive growth while avoiding progressive practices such as a unionized workforce?Starting at €8.20
-
PNC Financial: Grow Up Great (A) and (B), Teaching Note
Marquis, Christopher; Rangan, V. Kasturi; Thomason, BobbiTeaching Note HBS-410120-ELeadership and People ManagementTeaching Note for 409108 and 412119.Starting at €0.00
-
The Dannon Company: Marketing and Corporate Social Responsibility (A)
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410121-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these activities to consumers could enhance the company's success, but risked tainting its deeply ingrained CSR as ...Starting at €8.20
-
Public Architecture
Ramarajan, Lakshmi; Marquis, Christopher; Thomason, BobbiCase HBS-411030-ETo maximize their effectiveness, color cases should be printed in color. Public Architecture is a non-profit architecture company dedicated to creating social and professional change through design for the public good. Public has focused on three strategies to create change: 1) promoting the design community's commitment to pro bono work, 2) inspiring action through creating design with a social mission, and 3) disseminating knowledge created by ...Starting at €8.20