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IESE (España)
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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The Tower
Roig, BartoCase DG-948StrategySe describe una situación crítica que se presenta en una empresa por el fallecimiento repentino del presidente ejecutivo un viernes a mediodía. La Junta de Accionistas (Consejeros en su mayoría) debe nombrar un nuevo presidente antes del lunes para respaldar la cotización de las acciones en bolsa. Los candidatos tienen distintas bases de poder, no siempre ortodoxas. Se trata de analizar las posibles alternativas y de hacer una evaluación ética y ...Starting at €8.20
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Opportunity Network (A): una startup no disruptiva revoluciona las redes empresariales
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-185Decision Analysis, Entrepreneurship, StrategyBrian Pallas, un joven italiano que había trabajado en una famosa consultora, decidió lanzar una startup después de que su compañía le patrocinase cursar un programa MBA. Hijo de un empresario del mundo del espectáculo, enseguida encontró un target al que ofrecer servicios: empresas familiares como la de su padre. Logró conformar un gran equipo directivo, refrendando con éxito su idea en distintos países. Sin embargo, para poder seguir creciendo,...Starting at €8.20
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Nasser Press
Kadach, Igor; Palencia, LuisCase ASN-83-EEntrepreneurship, StrategyThe owner of a mid-size printing company based in New Jersey has to decide whether to accept an offer of a large publishing house who during the 2008 crisis had endangered the future of the company by abruptly reducing the volume of business. If he now accepted his proposal, and due to capacity constraints, he would have to drop some smaller customers, reducing diversification; in addition, the owner feels indebted to these small businesses becau...Starting at €8.20
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North American Hitech
Vergés S.; Tàpies, JosepCase DG-1455StrategyChapman, presidente del consejo de administración de North American Hitech, se pregunta cuál es el valor aportado por su consejo a la empresa. Para ello encarga a una consultora especializada un análisis del consejo y los consejeros. Analizando los resultados de la evaluación realizada por la consultora, el caso permite abordar varios problemas que pueden aparecer en los consejos de administración: en las reuniones de los consejeros, en la estruc...Starting at €8.20
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The Boeing 737 MAX: People Before Profits
de la Cierva, Yago; Villegas, CarolinaCase DPO-739-EKnowledge and Communication, Leadership and People Management, StrategyIn March 2019, the second fatal crash of a Boeing 737 MAX, the renewed model of the best-selling aircraft in history, triggered an unprecedented corporate crisis for the American aeronautics giant. The case reviews Boeing's response and the reactions of various stakeholders (victims, customers, employees, regulators, the media), from the time of the accident until the company's decision to withdraw the model in November 2020.Starting at €8.20
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Chick-fil-A: Sandwiches and cultural wars (A)
de la Cierva, Yago; Notario, EduardoCase DPO-735-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €8.20
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The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCase SM-1582-EDecision Analysis, Innovation and Change, StrategyRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Starting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241-EStrategyThe founder of the Velázquez family group achieved an extraordinary level of development for its companies over a period of almost 30 years. But his devotion to the businesses was in detriment to the time and effort spent on bringing up his three children. On the founder's death, his children inherited the group, and one of them, Lorenzo, took over its executive management. Lorenzo continued to manage the family business with a certain degree of...Starting at €8.20