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Maple Tree Cancer Alliance: Growing Beyond a Regional Brand
Phoebe Tsai; Andrew WondersCase IVEY-9B20M157-EEntrepreneurship, StrategyIn late 2017, the founder of Maple Tree Cancer Alliance faced a new challenge. In 2011, she had launched the non-profit organization to improve the quality of life for cancer patients by providing them with individualized exercise training programs, nutriStarting at €8.20