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Juice Guys (A) (Spanish version)
Lassiter, Joseph B.; Fox, Sharon; Rushmore, CindyCase HBS-807S28EntrepreneurshipLas explora casos que son los clientes de un nuevo producto de bebida, sus deseos como clientes para este producto, y sus deseos al ordenar este producto de una sucursal de especialidad local.Starting at €8.20
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Juice Guys (B) (Spanish version)
Lassiter, Joseph B.; Fox, Sharon; Rushmore, CindyCase HBS-807S29EntrepreneurshipLas explora casos que son los clientes de un nuevo producto de bebida, sus deseos como clientes para este producto, y sus deseos al ordenar este producto de una sucursal de especialidad local.Starting at €5.74
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A Managerial Perspective on Clinical Trials
Daemmrich, Arthur A.Case HBS-709033-EEntrepreneurshipThis note describes the history and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70 percent of a drug's total development costs, pharmaceutical and biotechnology leaders need to understand clinical trial management. Likewise, with a growing variety of new product i...Starting at €8.20
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Targanta Therapeutics: Hitting a Moving Target, Teaching Note
Daemmrich, Arthur A.Teaching Note HBS-710006-EEntrepreneurshipTeaching Note for [709002].Starting at €0.00
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Targanta Therapeutics: Hitting a Moving Target
Daemmrich, Arthur A.Case HBS-709002-EEntrepreneurshipThis case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta - which has just held a successful IPO - weighs options for the approximately ten month review period after the company submits to the Food and Drug Administration. The case reviews Targanta's origins and "de-riskin...Starting at €8.20
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Targanta Therapeutics: Hitting a Moving Target (PPT)
Daemmrich, Arthur A.Case HBS-711056-EEntrepreneurshipStarting at €8.20