Default Category
-
Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
-
DuPont Sustainable Solutions (B): Becoming Independent
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B20M129-EEntrepreneurship, StrategyIn August 2019, the newly appointed chief executive officer of DSS was planning for his company’s future. He had two main questions to address: Having emerged from the shadow of DuPont, how should his new company be reorganized into an independent enterprise? As a stand-alone enterprise, would DSS gain credibility among its clients and employees?Starting at €5.74
-
Baroo (A): Pet Concierge
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820011-EEntrepreneurshipBaroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo's growth was slowing while it's appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to...Starting at €8.20
-
Baroo (B)
Eisenmann, Thomas R.; Ma, Susie L.Case HBS-820026-EEntrepreneurshipBaroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down.Starting at €5.74
-
Luminar: Leveraging Big Data Using Corporate Entrepreneurship
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B14M063-EEntrepreneurship, StrategyEntravision, a leading Español-language broadcasting company in the United States that targets Hispanic Americans, has just set up a digital analytics division called Luminar, which uses Big Data to focus a company’s marketing to a particular set of consumers. The idea of launching Luminar has been mooted by an outsider who is a friend and protegé of the company’s founding chairman. As the incumbent president of the new division, he is grappling ...Starting at €8.20
-
Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse (Spanish version)
Simon Parker; Ken MarkCase IVEY-9B10MS28Entrepreneurship, StrategyTwitter has become an incredibly popular micro-blogging service since its launch in 2006. Its founders have ambitious plans for the service, and are backed by hundreds of millions of dollars of venture capital funding, which values the company at $3.7 billion in 2011. Twitter seems to attract a diverse audience of users, such as political organizers looking to disseminate information to their followers; businesses looking to reach out, in real ti...Starting at €8.20
-
Devium's Dash: Crowdfunding a Venture on Kickstarter
Simon Parker; Ken MarkCase IVEY-9B12M097-EEntrepreneurship, StrategyIn 2010, a hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested $10,000 of his own money plus $3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional ret...Starting at €8.20
-
Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCase HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorStarting at €8.20
-
Western Governors University: 10x Vision
Kerr, William R.; Ma, Susie L.Case HBS-819093-EStrategyWestern Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU's reach to millions more with a plan called 10x Vision. 10x Vision called for scaling enrollment, creating new ventures to expand access to higher education that complement WGU's business model, and funding these ventures. Pu...Starting at €8.20
-
West Paw Design: B Corp Certification and Growth
Edward Gamble; Peter W. Moroz; Simon Parker; Jackie Art; Kelli GoodyCase IVEY-9B16M193-EEntrepreneurship, StrategyIn 2016, the founder and chief executive officer of West Paw Design (WPD) was faced with a growth dilemma: how could he align WPD’s socially responsible ethos with his desire to expand business activities in the growing pet products market? Based in Bozeman, Montana, WPD developed, manufactured, and distributed pet products. The company was a certified “B Corporation,” meaning its social and environmental credentials had been verified by an exter...Starting at €8.20