IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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FIAFE: Motor Races That Leave No Trace
Nueno, José Luis; Gabarda, GustavoCase M-1336-EEntrepreneurship, Innovation and Change, MarketingFormula E (FEH), officially the FIA Formula E Championship, is a category of car racing that uses electric vehicles only. The series is sanctioned by the Fédération Internationale de l'Automobile (FIA). F1 and NASCAR are WTA (winner takes all) industries. These events are characterized by high barriers to entry and an unusual power asymmetry between WTA companies and their suppliers, buyers and competitors. FEH can only make room for itself by p...Starting at €8.20
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FIAFE: carreras de automóviles que no dejan rastro
Nueno, José Luis; Gabarda, GustavoCase M-1336Entrepreneurship, Innovation and Change, MarketingLa Fórmula E (FE), conocida oficialmente como campeonato FIA Fórmula E, es una categoría de competición automovilística en la que sólo participan vehículos eléctricos. Este campeonato cuenta con la aprobación de la Fédération Internationale de l'Automobile (FIA). La F1 y NASCAR son sectores que siguen la premisa de "el ganador se lo lleva todo" (WTA, por sus siglas en inglés). Estos eventos se caracterizan por sus fuertes barreras de entrada y un...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20