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El grifo de la innovación
IESE InsightArticle ART-2795Business Ethics and Corporate Social Responsibility, Innovation and Change¿Por qué algunas innovaciones cuajan y otras no? En 1979, por ejemplo, Sony revolucionó nuestra manera de escuchar música con el Walkman. No solo nos permitió llevarla a todas partes, también creó una categoría de producto completamente nueva que allanó el camino para futuros dispositivos como el iPod. Comparémoslo con Vista, el sistema operativo que Microsoft lanzó en 2007. Tras advertir problemas de rendimiento y pocas ventajas, la legión de cl...Starting at €8.20
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208MarketingJames Conica acababa de ser contratado como nuevo director de ventas de la empresa Ashby Pharmaceuticals, dedicada a la venta de productos farmacéuticos; con el objetivo de mejorar sustancialmente el rendimiento de la fuerza comercial, que en opinión del director de la compañía, Ian Thompson, tenía un amplio margen de mejora.Starting at €8.20
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Myer y Flanagan (A): reclutamiento sénior con mucho en juego
Reiche, Sebastian; Akkan, ErenCase DPO-352Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEsta serie de dos casos se centra en los desafíos que los grandes almacenes australianos Myer afrontaron a la hora de encontrar sustitutos para sus directivos sénior. A finales de la primavera de 2014, el equipo directivo sénior de Myer estaba inmerso en una remodelación de primer orden. Aunque durante los dos años anteriores ya habían abandonado la compañía más de veinte directivos sénior, el éxodo de algunos miembros clave del equipo directivo ...Starting at €8.20
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Derivatives at Controladora Comercial Mexicana (CCM)
Mitchell, Jordan; Rahnema Alavi, AhmadCase F-859-EFinanceThe main pedagogical objective of the Comercial Mexicana is to show the use and abuse of derivatives. Comercial Mexicana - Mexico's third largest retailer of food and other items - faced the possibility of bankruptcy in 2008 after speculating on foreign currency, which exposed the company to US$1.9 billion of debt. The case explains the derivative type (TARN or Target Accrual Redemption Note) and goes into detail on the perils of trying to make ...Starting at €8.20
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Myer and Flanagan (B): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCase DPO-353-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis two-case series focuses on the challenges of senior executive replacements at the Australian department store Myer. In the late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the previous two years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 201...Starting at €5.74
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Project Evaluation in Emerging Markets: Exxon Mobil, Oil, and Argentina
Estrada, Javier; Giannattasio, Gabriela; Nikolova L.Case F-803-EFinanceEarly in 2006 a brief report arrived at Exxon Mobil's headquarters in Irving, Texas, with the results of geological tests in the south of Argentina. The tests determined that the area explored seemed to be rich in oil and that, subject to a proper cost-benefit analysis, it could be worth investing in the necessary production facilities to extract oil from the ground. You have been asked to evaluate this investment opportunity and report to manage...Starting at €8.20
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Health Service Expansion and Development among the Uninsured Poor Population
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008-EService and Operations ManagementThis case describes the development of the PAC - Coverage Extension Program, from its creation in 1994 to the beginning of 2000. The PAC has managed to provide almost universal coverage for the population living in small, remote rural communities. The case describes the situation in 1994, the alternatives that were open to the ministry and the features of the program designed. It also discusses its operational development, reviews the actions tha...Starting at €8.20
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Argentina in Crisis (A)
Caldart, Adrian; Gual, JordiCase ASE-409-EEconomicsThe case describes in chronological order the main economic policy measures adopted by successive Argentine governments from 1997 to year-end 2001. Special attention is paid to the period 2000-2001, which was marked by a strong contraction of the economy, plunging the economic model that had prevailed since 1991 into its most serious crisis yet.Starting at €8.20
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Harvest Tech, Inc (C): Managing the Entrepreneur
Gibbings A.; Poelmans, StevenCase DPO-76-ELeadership and People ManagementClaire, even though she was no longer working at Harvest Tech, felt responsible for the team that she hired.Starting at €5.74
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Cazalis Leger
D'Andrea, G.; Font, VicenteCase M-778MarketingEl caso describe los distintos estudios de mercado realizados para el lanzamiento de un vermouth destinado a competir con el líder, quien ha cubierto ya la tendencia del mercado hacia las bebidas blancas. Sirve para poner a los participantes en contacto con este tipo de estudios y la forma de utilizarlos para evaluar la decisión de lanzamiento y el esfuerzo necesario para hacerlo con éxito.Starting at €8.20