IESE (España)
- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: PDFPages: 27Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
Doctor Kubber
Collection: IESE (España)Ref.: DPO-351-EPublished: Apr 30, 2015Reviewed: Jan 10, 2019Format: PDFPages: 3Language: English - Case
Driving Innovation Through Intrapreneurship at Chiesi (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: E-193-PBPublished: Jan 11, 2018Format: PDFPages: 17Language: Portuguese Brasil - Case
Babcock: An Innovative Business Model in the Mining and Construction Industy
Collection: IESE (España)Ref.: M-1329-EPublished: Mar 4, 2015Format: PDFPages: 14Language: English - Case
Impulsar la innovación a través de la iniciativa emprendedora en el seno de Chiesi
Collection: IESE (España)Ref.: E-193Published: Jan 11, 2018Format: PDFPages: 19Language: Spanish - Case
Driving Innovation Through Intrapreneurship at Chiesi
Collection: IESE (España)Ref.: E-193-EPublished: Jan 11, 2018Format: PDFPages: 17Language: English - Case
El doctor Kubber
Collection: IESE (España)Ref.: DPO-351Published: Apr 30, 2015Reviewed: Jan 10, 2019Format: PDFPages: 2Language: Spanish - Case
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Collection: IESE (España)Ref.: M-1227Published: Feb 18, 2010Reviewed: Sep 25, 2013Format: PDFPages: 21Language: Spanish - Case
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Collection: IESE (España)Ref.: M-1227-EPublished: Nov 11, 2009Reviewed: Sep 25, 2013Format: PDFPages: 20Language: English