INSEAD (France)
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Zantac (Spanish)
Angelmar, Reinhard; Dixson, Hugh; Pinson, ChristianCase INSEAD-236SPMarketingEl caso describe el desarrollo, el lanzamiento mundial y la posterior comercialización de un nuevo producto farmacéutico que, aunque representó sólo una ligera mejora respecto a la categoría pionera, no sólo se convirtió en el producto líder en su categoría, sino en el mayor producto farmacéutico de prescripción en todo el mundo. Su éxito impulsó a Glaxo, la compañía que desarrolló y comercializó el producto, desde las ligas menores hasta las pri...Starting at €8.20
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Airbus International: North American International Business Strategy
Epps, Elena: Diaz-Molina, Ivan; Sorich, David; Townsend, Ryan; White, Anne Marie; Zhang, QuipingCase ESE-ES-C-ES-17-258-EStrategyIt was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting ...Starting at €8.20
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Napoleón Bonaparte: ¿víctima de una estrategia inferior?
Kim, W. Chan; Mauborgne, R.; Van der Heyden, LudoCase INSEAD-4842SPAccounting and ControlComprobamos cómo Napoleón, después de toda una vida llevando a cabo estrategias y formas de liderazgo personales de gran nivel, al final no logró el éxito. Vemos un auge meteórico al principio (victorias en las batallas de Lodi, Marengo y Austerlitz) y una caída posterior (la invasión de Rusia, Waterloo). ¿Qué hay detrás de este auge y caída? ¿Hay alguna explicación razonable? Este caso pretende dar respuesta a estas dos preguntas....Starting at €8.20
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The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Portuguese Version)
Monteiro, L. FelipeCase INSEAD-6291PT-PPStrategyThe Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel. Entering this new market presents an unprecedented challenge: making a watch based on a technology (microprocessors) that the Swiss have not mastered. Is TAG Heuer ready to compete in...Starting at €8.20
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The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age (Portuguese Version)
Monteiro, L. Felipe; Carrick, Anne-MarieCase INSEAD-6291BPT-PPStrategyThe Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel. Entering this new market presents an unprecedented challenge: making a watch based on a technology (microprocessors) that the Swiss have not mastered. Is TAG Heuer ready to compete in...Starting at €5.74
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Airbus International: North American International Business Strategy Teaching Note
Elena Epps, Ivan Diaz-Molina, David Sorich, Ryan Townsend, Ann Marie White; Qiuping ZhangTeaching Note ESE-ES-NT-C-ES-17-259-EStrategyIt was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting ...Starting at €0.00