IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30Decision Analysis, Entrepreneurship, StrategyTras las oportunas conversaciones con accionistas y la dirección ejecutiva, el presidente de la compañía considera las condiciones a poner ante una eventual fusión por absorción con el mayor competidor.Starting at €5.74
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Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31Decision Analysis, Entrepreneurship, StrategyResultado del proceso relatado en los casos (A) y (B).Starting at €5.74
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Presscut (C) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-PBDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
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Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-EDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
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Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-EDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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Presscut (B) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-PBDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
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Presscut (A)
Vázquez-Dodero F.; Badia, MarcCase ASN-29Decision Analysis, Entrepreneurship, StrategyDespués de cinco años de trabajo, la dirección de una empresa de «clipping» (informes de prensa y televisión) se plantea una alianza estratégica que podría terminar en fusión.Starting at €8.20