IESE (España)
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El Agro Food Cluster en la región Central de Dinamarca (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617Economics, Innovation and Change, StrategyEn el caso se describe una iniciativa en Jutlandia Central que consiste en un parque empresarial que aspira a convertirse en un (micro)clúster. Paul Cornillon, presidente del consejo del Danish Food Cluster, tiene que sacar adelante la iniciativa ahora que el clúster se ha lanzado oficialmente. Para la redacción del caso se han tomado como base datos ya publicados y entrevistas con miembros del Gobierno, el equipo gestor del Agro Food Park y otr...Starting at €5.74
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Películas «on-line» (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277Decision Analysis, EconomicsEn este caso se presenta una situación de futuro en la que un proveedor de películas «on-line» debe negociar con un estudio la distribución de su película. La decisión se reduce a escoger entre dos posibles acuerdos de licencia: un precio fijo y un precio variable.Starting at €8.20
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Movies online (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278-EDecision Analysis, EconomicsPart (B) describes how to fit a lognormal distribution to the five percentiles given in Part (A) of the case. Given this lognormal distribution, a straightforward Monte-Carlo simulation model can be implemented to find the alternative with the smallest expected cost.Starting at €5.74
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The Agro Food Cluster in Central Denmark (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Paul Cornillon, chairman of the Board for the Danish Food Cluster, needs to move the initiative forward now that the cluster has been officially launched. The case was written based on published data and interviews conducted with members of the government, the management team at the Agro Food Park and other stak...Starting at €5.74
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The Agro Food Cluster in Central Denmark (A)
Berrone, Pascual; Blázquez, María LuisaCase SM-1589-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Soren Madsen, the "clusterpreneur" in charge of running the park, has ambitious growth plans but he faces a number of challenges including aspects such as financing, positioning of the park, lack of recognition as a true cluster, attraction of talent and little interest from big companies, among others. All the...Starting at €8.20
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Películas «on-line» (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278Decision Analysis, EconomicsLa parte (B) del caso describe cómo ajustar una distribución lognormal a los cinco percentiles dados en la parte (A). Con esta distribución lognormal se puede llevar a cabo un sencillo modelo de simulación de Monte Carlo para averiguar la alternativa con el menor coste esperado.Starting at €5.74
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Movies online (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277-EDecision Analysis, EconomicsA futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.Starting at €8.20
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El Agro Food Cluster en la región Central de Dinamarca (A)
Berrone, Pascual; Blázquez, María LuisaCase SM-1589Economics, Innovation and Change, StrategyEl caso describe una iniciativa en Dinamarca Central que consiste en un parque empresarial con la aspiración de convertirse en un (micro)clúster. Soren Madsen, el "clusterpreneur" (empresario especializado en clústeres) que dirige el parque, tiene ambiciosos planes de crecimiento, pero se enfrenta a numerosos desafíos, como la financiación, el posicionamiento del parque, la falta de reconocimiento como un verdadero clúster, la atracción de talent...Starting at €8.20
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Iceland: From Financial Meltdown to Geothermal Energy
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1591-EEconomics, Leadership and People Management, StrategyThis case describes the origins of a cluster initiative in the geothermal energy industry in Iceland and its initial steps in 2010. The case examines the specific characteristics of the country and recent events in its history, and it describes the geothermal industry and the traditional "cluster approach" up to 2010. It then describes the actions undertaken by Gekon, the company that is leading the cluster initiative, the steps in the process, ...Starting at €8.20
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Movies online (A) (Chinese Version)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277-ZHDecision Analysis, EconomicsA futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.Starting at €8.20