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Pfizer más allá del # 1
Vázquez Ríos, Alejandro; Zavala Ojeda, MarioCase IPADE-DP 04 C 02Este caso es la segunda parte del caso Pfizer adquiere Pharmacia en donde se describe a detalle el proceso que siguió la empresa durante la integración de ambas empresas. En caso presenta las distintas etapas profundizando en las estrategias de liderazgo (coaching), organización, condiciones laborales y la alineación de las políticas y prácticas de Recursos Humanos.Starting at €8.20
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Diana Uribe: Fighting the Viral Spread of Fake News
Liliana Lopez JimenezCase IVEY-9B18M123-EStrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20
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Pfizer adquiere Pharmacia
Vázquez Ríos, Alejandro; Zavala Ojeda, MarioCase IPADE-DP 04 C 01José Manuel Escobar, director de Recursos Humanos, era convocado a una reunión de directores para discutir la noticia que acababa de conocerse en todo el mundo: Pfizer compraría a uno de sus competidores: Pharmacia. Escobar sabía que el proceso requeriría de una planeación muy detallada por la complejidad que representaba integrar dos operaciones mundiales. El equipo directivo tenía en sus manos la posibilidad de mejorar la experiencia que había ...Starting at €8.20
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Diana Uribe: Fighting the Viral Spread of Fake News (Spanish Version)
Liliana Lopez JimenezCase IVEY-9B18MS123StrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCase IVEY-9B20M102-EEntrepreneurship, StrategyDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Starting at €8.20
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Grupo Vidawa: Rethinking a Freemium Business Model
Liliana Lopez JimenezCase IVEY-9B20M143-EEntrepreneurship, StrategyIn 2016, Grupo Vidawa, a small Colombian software company, launched KANAN Cloud, a freemium software service targeted at small- and medium-sized businesses. The software aimed to help these businesses meet new occupational health and safety (OHS) regulatiStarting at €8.20
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Magic Markers (A): Growing a Whiteboard Animation Company
Liliana Lopez Jimenez; Matthias A. TietzCase IVEY-9B18M024-EEntrepreneurship, StrategyIn 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogotá, Colombia, with the mission of gracefully explaining complex issues to interested audiences. The (A) case describes how the company experienced unanticipated growth after one of its videos went viral. The two founders faced several challenges and needed to quickly learn how to manage their growing business. Human resources issues proved to be particularly t...Starting at €8.20
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Magic Markers (B): Managing Credibility in Social Media
Liliana Lopez Jimenez; Matthias A. TietzCase IVEY-9B18M025-EEntrepreneurship, StrategySupplement for product 9B18M024.Starting at €5.74