IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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La Masia, a School of Talent
Lleó, Borja; Cardona Soriano, PabloCase DPO-216-ELeadership and People ManagementFrom the moment the young hopefuls of FC Barcelona's youth program set foot in La Masia, a team of professionals oversees their all-round education on a day-to-day basis. The Barça model takes three key aspects - physical-sporting, intellectual, and moral - into account in order to turn the 10 or 11-year-olds who come to Barça's soccer academy into excellent footballers and excellent human beings. In barely 30 years, La Masia has become the world...Starting at €8.20
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Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
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La Masia, a School of Talent (Chinese Version)
Lleó, Borja; Cardona Soriano, PabloCase DPO-216-ZHLeadership and People ManagementFrom the moment the young hopefuls of FC Barcelona's youth program set foot in La Masia, a team of professionals oversees their all-round education on a day-to-day basis. The Barça model takes three key aspects - physical-sporting, intellectual, and moral - into account in order to turn the 10 or 11-year-olds who come to Barça's soccer academy into excellent footballers and excellent human beings. In barely 30 years, La Masia has become the world...Starting at €8.20
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La Masia, escuela de talento
Lleó, Borja; Cardona Soriano, PabloCase DPO-216Leadership and People ManagementDesde que las jóvenes promesas de la cantera del FC Barcelona aterrizan en la Masia, un equipo de profesionales se encarga día a día de su formación integral. El modelo Barça considera tres aspectos clave -físico-deportivo, intelectual y moral- para lograr que los chicos de 10 u 11 años que se incorporan a Can Barça lleguen a ser excelentes futbolistas y mejores personas. En poco más de 30 años, la Masia se ha convertido en la mejor cantera de fu...Starting at €8.20