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Ivey Business School (Canada)
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Metaza: Implementación De La Gobernanza Corporativa en Una Empresa Familiar (Spanish version)
Gonzalo Gomez Betancourt; José Luis Rivas; Pedro VazquezCase IVEY-W36193StrategyMetaza SA (Metaza) was a family business created by two brothers who later invited their younger siblings to join the firm. Metaza operated in the steel sector, a capital-intensive business with fierce competition. The industry had experienced several mergers and acquisitions led by international players. To remain competitive, Metaza had changed its strategy, moving away from being a steel dealer and toward being a value-added producer. However,...Starting at €8.20
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Diana Uribe: Fighting the Viral Spread of Fake News (Spanish Version)
Liliana Lopez JimenezCase IVEY-9B18MS123StrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20
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Shrimp Farming in Ecuador (Spanish version)
David W. ConklinCase IVEY-9A97HS05StrategyEl principal protagonista de esta caso, operaba un extenso criadero de camarones en Ecuador. La cadena de valor de la producción de camarones consistía en varias actividades que culminaban en la preparación de una amplia variedad de aperitivos y comidas congeladas. Para incrementar las ganancias, la compañía enfrentó el desafío de moverse aguas arriba en la cadena de valor. Mientras tanto, el consumo global de productos con valor agregado de cama...Starting at €8.20
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Rappi: the Latin American Super App? (Spanish version)
Enrique Ramirez R.; Andres Gonzalez R.Case IVEY-W28186Entrepreneurship, StrategyRappi Inc. (Rappi) was an on-demand delivery mobile application (app) that allowed users in Latin America to shop online for groceries, meals, and other products and have these delivered to them. It also provided various other services, such as cash withdrawals and dog walking. Rappi was founded in 2015, and in less than five years, it had evolved from operating in improvised headquarters in a parking lot in Bogotá to becoming a member of an excl...Starting at €8.20
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Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future (Spanish Version)
Angélica Sánchez-Riofrío; Nathaniel Lupton; Teresa Larreta-MendozaCase IVEY-9B17MS176Entrepreneurship, StrategyIn July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Café and Café Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestlé S.A. dominated the markets elsewhere, in part by con...Starting at €8.20
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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru (Spanish version)
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15MS065Entrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Bancolombia: Talent, Culture and Value Creation Management in Mergers (Spanish version)
Juanita Cajiao SaenzCase IVEY-9B11CS40Leadership and People Management, StrategyEste caso analiza los principales hechos relacionados con el proceso de fusión de tres entidades financieras: Bancolombia, Conavi y Corfinsura, en Colombia en 2005 y 2006. La decisión de fusión surge de directores y ejecutivos, en preaparatición previendo una transformación importante en el mercado, incluyendo el ajuste en la regulación de la industria, la mejora en la competencia internacional y la consolidación de los principales socios y su re...Starting at €8.20
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Hugo Chavez's Public Policy Vision for Venezuela: Rooted in the Past, Doomed in the Future (Spanish version)
David W. Conklin; Danielle CadieuxCase IVEY-9B06MS59StrategyHugo Chavez señaló a menudo a Simon Bolivar como el modelo para su filosofía política, centrado en la visión de Bolivar de una América latina unificada y independiente. En 1998, Chavez funcionó en la elección presidencial, en una plataforma que se opuso a lo que él llamó el neoliberalismo salvaje; de los años del 1990. Los discursos de Chavez en la campaña electoral de presidencial acentuaron la importancia del soberanía nacional; y la justicia e...Starting at €8.20