HBSP (USA)
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Televigilancia en el Visiting Nurse Health System
McFarlan, F. Warren; Keil, Mark; Kaul, MalaCase HBS-117S07Information TechnologiesLos esfuerzos de la televigilancia en Visiting Nurse Health System caso presenta una casa de organización de atención médica para usar televigilancia para mejorar la calidad de la atención prestada a los pacientes en situación de riesgo que fueron dados de alta de hospitales y necesitan cuidados en el hogar. Después de dos años de usar el sistema de salud de amigos para la televigilancia de pacientes en situación de riesgo, Mark Oshnock, Presiden...Starting at €8.20
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1013-EInformation TechnologiesIn 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new, previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws in order to patch and fix insecure so...Starting at €8.20
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20
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Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. AsisTeaching Note HBS-107072-EInformation TechnologiesTeaching note to 106029.Starting at €0.00
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy Epilogue
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1014-EInformation TechnologiesThis epilogue accompanies case 2029.0. In 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws...Starting at €8.20
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Packaged Software Selection Project (Spanish version)
McFarlan, F. Warren; Romanow, Darryl S.; Keil, MarkCase HBS-309S40Information TechnologiesThis case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites within the context of a multinational company. Describes the creation of an RFP and the selection of a software vendor. Two software proposals are presented.Starting at €8.20
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Computerized Provider Order Entry at Emory Healthcare
Hamermesh, Richard G.; McFarlan, F. Warren; Morgan, Michael; Keil, Mark; Katz, Andrew; LaBorde, DavidCase HBS-311061-EInformation TechnologiesThe Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardizatiStarting at €8.20
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107086-EInformation TechnologiesTeaching note to (106-057).Starting at €0.00
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Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach
Martinez-Jerez, F. AsisCase HBS-109052-EInformation TechnologiesThe objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning through Customer Information" (CWCI). The instructions that follow use datasets from three of the cases in the course: "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel," HBS No. 106-029, "MercadoLibre.com," HBS No....Starting at €8.20