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Intrapreneurship en Telefónica: Wayra, una compañía más rápida que el viento
de Ros, María del Mar; Prats, Mª JuliaCase E-162Entrepreneurship, Information Technologies, Innovation and ChangeWayra nació como una empresa independiente (100% capital de Telefónica) cuya misión era detectar el talento de los jóvenes emprendedores, desarrollar el ecosistema de emprendimiento local y, a la vez, intentar transformar la cultura corporativa. Si hasta ahora el equipo de Wayra había intentado ser impecable en su modo de actuar y no ser la excepción, ahora que dependían directamente del CEO y la organización tenía los ojos puestos en ellos, esa ...Starting at €8.20
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Intrapreneurship in Telefónica: Wayra, a Company Faster Than the Wind
de Ros, María del Mar; Prats, Mª JuliaCase E-162-EEntrepreneurship, Information Technologies, Innovation and ChangeWayra was founded as an independent company (100% owned by Telefónica) with the mission of detecting talent in young entrepreneurs, developing the local entrepreneurship ecosystem and, at the same time, attempting to transform corporate culture. If, up until this point, the Wayra team had sought perfection in its method of operation rather than being the exception, now that it was reporting directly to the CEO and the organization had its eyes on...Starting at €8.20
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Google v. Oracle: Software Theft or Fair Use?
Chris F. Kemerer; Matthew SooyCase IVEY-W25889-EInformation TechnologiesThis case explores a current but also enduring and widely relevant intersection of challenges facing managers who compete in rapidly evolving technology markets. In the landmark US$9 billion Google LLC v. Oracle America, Inc. case, Google LLC (Google) leads development of the now-ubiquitous Android mobile operating system, used by billions of people globally. However, many of the laws governing development were unclear, having been written before...Starting at €8.20