HBSP (USA)
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Why IT Fumbles Analytics
Marchand, Donald A.; Peppard, JoeArticle HBS-R1301H-EInformation TechnologiesAs managers seek to exploit the tremendous amounts of data now available from internal and external sources, they're likely to use the approach they use with all their IT projects--that is, they'll focus on building and deploying technology on time, to plan, and within budget. That works for projects designed to improve business processes and increase efficiency, but when it comes to extracting valuable insights from data and using information to...Starting at €8.20
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCase HBS-708488-EInformation TechnologiesSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Starting at €8.20