IESE (España)
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Paybox: Introduction of a New Payment System
Reiser, Miguel; Santomá, JavierCase F-719-EFinance, Information TechnologiesThis case discusses the challenges encountered by Paybox when introducing a mobile payment system into the Spanish market with the objective of establishing it as an alternative to cash and credit cards as payment methods.Starting at €8.20
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PAS International: Marketing of a New Electronic Billing System
Reiser, Miguel; Santomá, JavierCase F-718-EFinance, Information TechnologiesThe case offers students the chance to complete the valuation analysis by using various methods for analysing investment projects in an international context. Growth expectations in the electronic bill presentation and payment (EBPP) sector remain high, but in the short term there are a number of restraining factors. On the one hand, there is the coexistence of different business models and a lack of standards. Suppliers of this type of service a...Starting at €8.20