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Pronto Wash: Lavando los coches del mundo a ritmo de tango
Martinez-Jerez, F. Asis; Miller, Katherine M.Case HBS-108S09Knowledge and Communicationgestión ProntoWash considera si la franquicia y cuadro de mando integral podrían ser combinados para ayudar a los empleados de cara al cliente proporcionan un servicio consistente en todo el mundo y la información de captura de gestión pertinente. En 2007, ProntoWash, una empresa internacional de lavado de automóviles con sede en Argentina, estaba planeando para un rápido crecimiento throug una combinación de operaciones propias y franquiciadas. ...Starting at €8.20
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Infosys' Relationship Scorecard: Measuring Transformational Partnerships
Miller, Katherine; Kaplan, Robert S.; Martinez-Jerez, F. AsisCase HBS-109006-EKnowledge and CommunicationThis case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational paStarting at €8.20
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The Signals of Big Oil: ExxonMobil Stumbles - Teaching note
Murray, Meghan; Soltis, SteveTeaching Note DARDEN-BC-0281TN-EKnowledge and CommunicationTeaching note for product BC-0281Starting at €0.00
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Lifefont: El argumento a favor de Retail Driver
Martinez-Jerez, F. Asis; Fakhry, KarimCase HBS-108S05Knowledge and CommunicationExamina cómo Lifefont (seudónimo), una empresa de envases destinados al consumidor productos de múltiples divisiones, desarrolla un sistema para gestionar y medir el impacto de los eventos de promoción en puntos de venta.Starting at €8.20
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The Signals of Big Oil: ExxonMobil Stumbles
Murray, Meghan; Soltis, SteveCase DARDEN-BC-0281-EKnowledge and CommunicationIn the summer of 2021, an Exxon Mobil Corporation (ExxonMobil) executive was secretly recorded dismissing climate science that his company had publicly supported. ExxonMobil is a vertically integrated business with decades of financial performance to consider. Recent activity at the organization—including activist investor action to change the board of directors’ composition—coupled with years of confusion over climate science creates a complex s...Starting at €8.20