IESE (España)
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Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Baucells Alibés, Manel; Lobanova A.Technical Note ADN-271-EDecision Analysis, Economics, Knowledge and CommunicationThe note is divided in two parts. The first part of this note explains how to apply a standard methodology to make explicit trade-offs between conflicting objectives. The second part, explores decision rules or heuristics that people often use to avoid making trade-offs, and discusses the reliability of such rules.Starting at €8.20
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El lanzamiento del Nissan Micra en Portugal
Agell, Pere; Baucells Alibés, Manel; Segarra, José AntonioCase M-977MarketingLA DIRECCION DE NISSAN EN PORTUGAL DEBE DECIDIR EL PRECIO A FIJAR PARA EL NUEVO NISSAN MICRA. PARA ELLO, REALIZA UNA INVESTIGACION COMERCIAL A LOS CLIENTES PRINCIPALES BASADA EN EL ANALISIS CONJUNTO. LOS RESULTADOS DE LA INVESTIGACION PERMITEN DIBUJAR UNA CURVA DE DEMANDA A DISTINTOS NIVELES DE PRECIOS. APARECEN DUDAS SOBRE LA METODOLOGIA DE INVESTIGACION Y LA INTERPRETACION DE LOS RESULTADOS.Starting at €8.20
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Group Decision Making and Prediction Markets
Lobanova A.; Baucells Alibés, ManelTechnical Note ADN-266-EInformation Technologies, Knowledge and CommunicationThis technical note explains how Internet based prediction markets work in many circumstances to produce reliable forecasts. It also discusses how to improve accuracy in prediction tasks performed by groups or committees.Starting at €8.20
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Toma de decisiones en grupo y mercados de predicción
Lobanova A.; Baucells Alibés, ManelTechnical Note ADN-266Information Technologies, Knowledge and CommunicationEsta nota técnica explica cómo funcionan los mercados de predicción basados en Internet en diversas situaciones para realizar previsiones fiables. Asimismo, trata sobre cómo mejorar la precisión en las tareas de predicción realizadas por grupos o comités.Starting at €8.20
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Exercises on Monte Carlo Simulation
Baucells Alibés, Manel; Heukamp, FranzExercise ADE-27-EDecision Analysis, Economics, Finance, Knowledge and CommunicationDecision trees are a helpful tool for structuring a decision; but they are limited to a small number of interacting uncertainties. In such cases, spreadsheet simulations are an alternative way to model uncertainties. The object of this note is to lead you through some exercises that can help to increase your understanding of simulations.Starting at €8.20