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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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25 Game Changers: Insights From IESE Insight
IESE InsightArticle ART-2710-EDecision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyIn celebration of our 25th edition, we have compiled 25 top insights by IESE professors published since the magazine's inception. Here we offer six years' worth of insights that, if put into practice, will have a deep, positive, lasting impact on your management and the world in which you operate. So read on!Starting at €8.20
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Making the Impossible Possible
IESE InsightArticle ART-2986-EInnovation and Change, MarketingLike magicians, executives sometimes have to make the seemingly impossible possible. Professional illusionist José-María de la Torre reveals some of the tricks of his trade, so that businesses don't end up as a case of "now you see me, now you don't."Starting at €8.20
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25 pistas para mejorar su empresa
IESE InsightArticle ART-2710Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyPara conmemorar el número 25 de la revista, sintetizamos los seis años de valiosos consejos que los profesores del IESE han compartido en nuestras páginas. Sin duda, todas estas pistas le ayudarán a lograr un impacto positivo y duradero en las personas, la empresa y la sociedad.Starting at €8.20
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Crear lo imposible
IESE InsightArticle ART-2986Innovation and Change, MarketingLa magia ofrece lecciones para hacer posible lo aparentemente imposible, diseñar un proceso de ventas de éxito y aprender a construir el futuro. Descubre el secreto mejor guardado del ilusionista José María de la Torre y el de las empresas altamente innovadoras, como señala Joaquim Vilà.Starting at €8.20