Ivey Business School (Canada)
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25509-EInformation Technologies, StrategyIn February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial IntelligeStarting at €8.20
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Philips: From Products to Platforms - Teaching Note
Darren Meister, Ramasastry ChandrasekharTeaching Note IVEY-W25546-EInformation Technologies, StrategyTeaching note for product W25545.Starting at €0.00
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development - Teaching Note
Darren Meister, Ramasastry ChandrasekharTeaching Note IVEY-W25510-EInformation Technologies, StrategyTeaching note for product W25509.Starting at €0.00
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Grupo Vidawa: Rethinking a Freemium Business Model - Teaching Note
Liliana Lopez JimenezTeaching Note IVEY-8B20M143-EStrategyTeaching note for product 9B20M143.Starting at €0.00
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Diana Uribe: Fighting the Viral Spread of Fake News
Liliana Lopez JimenezCase IVEY-9B18M123-EStrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20
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Diana Uribe: Fighting the Viral Spread of Fake News (Spanish Version)
Liliana Lopez JimenezCase IVEY-9B18MS123StrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20
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Philips: From Products to Platforms
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25545-EInformation Technologies, StrategyIn March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms.Starting at €8.20
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCase IVEY-9B20M102-EEntrepreneurship, StrategyDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Starting at €8.20
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Diana Uribe: From Radio to Podcasts - Teaching Note
Liliana Lopez JimenezTeaching Note IVEY-8B20M102-EStrategyTeaching note for product 9B20M102.Starting at €0.00
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Magic Markers (B): Managing Credibility in Social Media
Liliana Lopez Jimenez; Matthias A. TietzCase IVEY-9B18M025-EEntrepreneurship, StrategySupplement for product 9B18M024.Starting at €5.74