Ivey Business School (Canada)
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Branding BY-HEALTH: The Value of Transparency
Denghua Yuan; William Wei; Matthew MardresCase IVEY-9B17M126-EStrategyBY-HEALTH Co., Ltd. (BY-HEALTH), a Chinese dietary supplement company founded in 1995, had a first-mover advantage as a contemporary health supplement provider in Mainland China. It had successfully utilized this advantage to conquer a significant portion of the market. However, by early 2017, maintaining this leadership position in the market had become increasingly difficult, largely due to deteriorating public perception of consumables origina...Starting at €8.20
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Bauing Construction Holding Group Co. Ltd: Going Global
Denghua Yuan; Qian (Claire) Deng; William WeiCase IVEY-9B18M187-EStrategyIn 2014, Shenzhen Bauing Construction Holding Group Co. Ltd. (Bauing Group) decided to expand internationally, and successfully established subsidiary companies in several Southeast Asian countries. Based on this success in Southeast Asia, Bauing Group deStarting at €8.20
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Banff Aspen Lodge: Evolving the Business Strategy
Laurie Busuttil; Susan Van WeeldenCase IVEY-9B18M126-EStrategyIn June 2013, the general manager of the Banff Aspen Lodge in Alberta, Canada, had to decide how to use the space previously vacated by a gift shop that had been housed in the lobby of the hotel. With high occupancy rates and no immediate pressure to add significantly to the hotel’s bottom line, the general manager had the luxury of testing new services that could help deliver on the hotel’s mission to provide every guest with an exceptional expe...Starting at €8.20
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Banff Aspen Lodge: Staffing for Success
Laurie Busuttil; Susan Van WeeldenCase IVEY-9B19C015-ELeadership and People Management, StrategyIn July 2018, the general manager of the Banff Aspen Lodge in Alberta, Canada, needed to fill two vacancies at the Front Desk. He faced several challenges because of a tight labour market and the never-ending cycle of staff turnover in the hospitality sector, especially in a resort town. Although the general manager was confident that the hotel had many good human resource management practices, he wondered whether he could apply a more systematic...Starting at €8.20
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCase IVEY-9B20A075-EEntrepreneurship, Marketing, StrategyIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frStarting at €8.20
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Eagles Nest Association of Waterdown: Decisions at the Crossroads
Laurie Busuttil; Susan Van Weelden; Erica CostinCase IVEY-9B20M162-EStrategyEagles Nest Association of Waterdown (Eagles Nest) was a not-for-profit organization (NFP) in Waterdown, Ontario which focused on assisting women and children fleeing abusive situations. They closed a transitional home because the lease was not renewed onStarting at €8.20
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Eagles Nest Association of Waterdown: Decisions at the Crossroads - Teaching Note
Laurie Busuttil; Susan Van WeeldenTeaching Note IVEY-8B20M162-EStrategyTeaching note for product 9B20M162.Starting at €0.00
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Branding BY-HEALTH: The Value of Transparency - Teaching Note
Denghua Yuan; William Wei; Matthew MardresTeaching Note IVEY-8B17M126-EStrategyTeaching note for product 9B17M126.Starting at €0.00
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Bauing Construction Holding Group Co. Ltd: Going Global - Teaching Note
Denghua Yuan; Qian (Claire) Deng; William WeiTeaching Note IVEY-8B18M187-EStrategyTeaching note for product 9B18M187.Starting at €0.00