IESE (España)
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Want to Innovate? Then Act Like a Start-up
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593-EEntrepreneurship, Innovation and ChangeIt is wrong to assume that established companies cannot beat start-ups at breakthrough innovation. Many companies weaken their breakthrough innovation abilities by focusing on execution and the incremental innovation that goes with that. Drawing on insights from their new book, The Innovation Paradox, the authors highlight how established companies can change the rules of the game and master breakthrough as well as incremental innovation. ...Starting at €8.20
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Mire más allá: una herramienta para controlar el entorno de su empresa
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715Information Technologies, Innovation and ChangeDurante décadas, sistemas de gestión como el cuadro de mando integral han ayudado a los directivos a analizar el rendimiento de sus empresas. Aunque son útiles para alinear la estrategia, se necesitan otras herramientas que monitoricen el entorno, pues es ahí donde se encuentran las oportunidades y riesgos reales. Tras analizar cómo los cambios externos hacen triunfar a algunas empresas y fracasar a otras, los autores presentan un sistema de gest...Starting at €8.20
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Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase P-1137-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Fernández-Vega Eye Institute (Portuguese version, Portugal)
Serrano, Alejandro; Moscoso, PhilipCase P-1137-PPInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Piense en pequeño para innovar a lo grande
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593Entrepreneurship, Innovation and ChangeEs un error pensar que las empresas establecidas no pueden superar a las startups en el campo de la innovación radical. Muchas debilitan esa capacidad al centrarse en la ejecución y la correspondiente innovación incremental. Partiendo de los hallazgos de su nuevo libro, The Innovation Paradox, los autores apuntan cómo las grandes empresas pueden cambiar las reglas del juego y sobresalir en ambos tipos de innovaciones. Su transformac...Starting at €8.20
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Look Outside Your Firm: A Tool to Sense What's Coming
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715-EInformation Technologies, Innovation and ChangeFor decades, management systems such as the Balanced Scorecard have existed to help managers analyze information on their internal performance. While useful for aligning strategy, different tools are needed to focus managers' attention on the external environment -- for it is there where the real opportunities and threats lie. This article begins by exploring how changes in the landscape create winners and losers. Then, the authors outline the ne...Starting at €8.20
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Instituto Oftalmológico Fernández-Vega
Serrano, Alejandro; Moscoso, PhilipCase P-1137Innovation and Change, Service and Operations ManagementEl Instituto Oftalmológico Fernandez-Vega en Oviedo, Asturias, es posiblemente la clínica más famosa de Espaqa en su especialidad. No solo destaca por su altísima calidad médica, sino que, además, ha ido optimizando su prestación de servicios con criterios empresariales de cara a mejorar la experiencia del cliente. Frente a una creciente demanda por sus servicios médicos, la dirección del instituto debe decidir entre una serie de opciones concret...Starting at €8.20
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Más allá del 20/20: el modelo del Instituto Oftalmológico Fernández-Vega
Serrano, Alejandro; Moscoso, PhilipCase OIT-26Innovation and Change, Service and Operations ManagementEl Instituto Oftalmológico Fernandez-Vega situado en Oviedo (Asturias) es, posiblemente, la clínica más conocida de España en su especialidad. No solo destaca por su altísima calidad médica, sino que, además, ha ido optimizado la prestación de sus servicios para mejorar la experiencia del cliente. Ante una creciente demanda de sus servicios médicos, la dirección del Instituto debe decidir entre varias opciones para aumentar la capacidad de la clí...Starting at €8.20
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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipTeaching Note PT-64-EInnovation and Change, Service and Operations ManagementThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Starting at €0.00
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase OIT-26-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20