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IESE (España)
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Driving Digital Transformation at the DBS Bank - Teaching Note
Káganer, Evgeny; Gregory, Robert Wayne; Tatarinov, KatherineTeaching Note SIT-20-EFinance, Information Technologies, Innovation and ChangeThis teaching note is intended to assist instructors teaching the IESE Business School case "Driving Digital Transformation at the DBS Bank" (SI 195 E). It provides a case synopsis, teaching objectives, a set of assignment questions for students, a proposed teaching plan with timing, and the analyses required to understand the case's issues and answer relevant questions.Starting at €0.00
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Card Master Exercise - Teaching Note: A behavioral game
Mehta, KandarpTeaching Note NEGT-2-EInnovation and Change, Leadership and People ManagementFive Tricks is a modified version of the game Barnga game originally developed by Thiagrajan (1980). The original version of the game offered an insight into cultural differences and resulting confusions and miscommunications. In this exercise more behavioral complexities have been incorporated in order to make the cultural simulation more real.Starting at €0.00
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Vueling's Mobile Strategy Takes Flight - Teaching Note
Zamora, Javier; Káganer, Evgeny; Tatarinov, KatherineTeaching Note SIT-19-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €0.00
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Fiat's Strategic Alliance with Tata - Teaching Note
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarTeaching Note SMT-60-EInnovation and Change, StrategyThis case covers the automotive industry, Fiat and Tata's corporate background and provides an in-depth description of how the two sides came together and the entire pre-operational negotiation process. The case is set as of October 2007 immediately after the companies had finalized a joint venture for the manufacturing of passenger cars, engines and transmissions in India for national and international markets. The alliance also includes additio...Starting at €0.00
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Mike McCready and Music Xray - Teaching Note: Business model innovation in the music industry
Miller, Paddy; Brankovic, AzraTeaching Note DPOT-54-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case captures the emergence of a new business model in response to changes in the music industry brought about by the Internet, and particularly the advent of Web 2.0. This Teaching Note lends itself to the discussion of the following topics: o The Impact of the Internet on the Music Industry. How has the Internet affected the music industry? How can industry players adapt? o Business Model Innovation. How ...Starting at €0.00
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The Rocky Mountain Institute: Making Ideas Real - Teaching Note
Massa, Lorenzo; Rosenberg, MikeTeaching Note SMT-90-EDecision Analysis, Innovation and Change, StrategyThe case offers the opportunity to analyze the sources of the Rocky Mountain Institute's (RMI) success and introduces students to an internationalization dilemma. RMI is an independent, entrepreneurial, non-profit "think-and-do tank" with the mission of driving the efficient and restorative use of resources. The case illustrates its history, philosophy and vision and its unique business model. It traces the origins of RMI's success, analyzes its ...Starting at €0.00
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Banco de Iberia (A) y (B) - Nota del instructor
Stein, Guido; Pin Arboledas, José RamónTeaching Note DPOT-45Innovation and Change, Leadership and People ManagementEl caso presenta la evolución del Banco de Iberia entre 2003 y 2008, y las decisiones que ha de adoptar el Director General para afrontar la nueva coyuntura de crisis económica. Entre 2003 y 2007 el entorno económico es de un crecimiento sostenido tanto en términos de Producto Interior Bruto, 3% anual, tipos de interés bajos y aumento constante de la cifra de negocio y los márgenes en términos absolutos. Los motores son esencialmente la promoció...Starting at €0.00
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Reiner Meinhold en el Kölner Bank (A, B, C y D) - Nota del instructor
Pin Arboledas, José Ramón; Stein, Guido; Cuadrado, MartaTeaching Note DPOT-69Innovation and Change, Knowledge and Communication, Leadership and People ManagementAnalizar las relaciones de influencia en las estructuras complejas. El caso describe las dudas de Reiner sobre las relaciones con sus jefes -el nuevo (Robert) y el anterior (Max) -, el CEO del Kölner Bank y su propio equipo. Max quiere llevárselo a un nuevo puesto en el banco matriz (Deutsche Handels Bank, DHB), pero no parece ser capaz de correr riesgos para ayudarle a dar el salto.Starting at €0.00
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La directora general de Contenidos de VivaVisión - Nota del instructor
Stein, Guido; Gallego, ManuelTeaching Note DPOT-55Innovation and Change, Leadership and People Management, StrategyEl grupo de Comunicación Luna incorpora a Francesca Degli Uomini en 2011 como directora general de contenidos de sus tres productoras. El caso trata de su aterrizaje y de los retos estratégicos, comerciales, organizativos y profesionales que ha de abordar. Nueve meses después Francesca hace una reflexión retrospectiva y reordena sus prioridades de negocio y organizativasStarting at €0.00
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Vancouver: The Challenge of Becoming the Greenest City - Teaching Note
Berrone, Pascual; Ricart, Joan EnricTeaching Note SMT-105-EEconomics, Innovation and Change, StrategyThis is the suggested teaching note for the case "Vancouver: The Challenge of Becoming the Greenest City" (IESE, SM-1612-E). The case describes the Greenest City 2020 Action Plan, formally launched by the city of Vancouver in 2011, which was intended to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has a successful past as a social entrepreneur ...Starting at €0.00