IESE (España)
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Indo Gives its Sales Force New Mobility Technology (A & B) - Teaching Note
Sieber, SandraTeaching Note SIT-14-EInformation Technologies, Innovation and Change, Knowledge and CommunicationThis case looks at how optical manufacturer Indo considered changing the working methods of the sales team in the spectacles division in 2006. By substituting real physical models with on-line information their salespeople could work more flexibly and always have up-to-date information. However this new system could meet with resistance from clients, who were used to physically handling the products, and also from the salespeople themselves, wary...Starting at €0.00
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Ducati: In Pursuit of Magic (A & B) - Teaching Note
Mitchell, Jordan; Cassiman, BrunoTeaching Note DGT-57-EInnovation and Change, StrategyThis teaching note accompanies the cases, "Ducati: In Pursuit of Magic (A-B)," which have been designed for MBAs and Executive Education strategy classes. The main teaching thrust is for students to stretch strategic thinking and generate various strategic options for Ducati. The instructor can unpack the evolution of Ducati from 1996 until 2006 from a strategic perspective. By the end of the class, students will have: * Understood the central co...Starting at €0.00
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Tesla in the 2020s: Moment of Truth for the "Master Plan" - Teaching Note
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacTeaching Note SMT-137-EInnovation and Change, Service and Operations Management, StrategyFounded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business models) before reviewing Tesla's company history in detail. In less than 20 years Tesla had gone fr...Starting at €0.00
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The End of Low-Cost Fundamentalism: The COVID Interruption - Teaching Note
Cruz, Alex; Nueno, José LuisTeaching Note MT-54-EEconomics, Innovation and Change, MarketingWe review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. However, the fundamentals of the democratization of air travel, particularly in the short-haul segments, are left untouched. After a "short" interruption, it will remain a cost-based game in which high return, agile, low-cost carriers compete with typically less-profitable network airlines th...Starting at €0.00
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Maison Lumineuse: una evaluación online - Nota del instructor
Rábago, Eduardo; Stein, GuidoTeaching Note DPOT-109Information Technologies, Innovation and Change, Leadership and People ManagementMaison Lumineuse es una compañía de distribución de productos para decoración y hogar que es referente en su sector, con más de cuarenta años de existencia, 12.000 empleados y 120 tiendas. A mediados de 2020, en pleno estallido de la pandemia de COVID-19, se plantea la reubicación de sus actuales 120 jefes de Recursos Humanos de tienda. Con ese fin, se decide modificar la metodología del assessment centre con una evaluación online y automatizada ...Starting at €0.00
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Bella Aurora: construyendo el futuro de una marca centenaria - Nota del instructor
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-44Entrepreneurship, Innovation and Change, MarketingBella Aurora, la centenaria marca de cosmética, anunciaba, en septiembre de 2016, su último lanzamiento, la línea Bella, con la que se proponía alcanzar un nuevo segmento de consumidoras. Esta línea era la respuesta a uno de los principales desafíos de mercado que debía afrontar la marca: ampliar su base de clientas y salir del nicho de mercado de despigmentantes, en el que había logrado una posición de liderazgo compitiendo contra las grandes mu...Starting at €0.00
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Spotify: Face the Music (Update 2019) - Teaching Note
Vroom, Govert; Sastre Boquet, IsaacTeaching Note SMT-129-EInformation Technologies, Innovation and Change, StrategyIn early 2019, Spotify announced an operating profit of 94 million in for the fourth quarter ofQ4 2018. The world's largestindustry leader of streaming company was for the first time approaching profitability for the first time, after a decade of massive losses. Previouslydespite its a staggering increase in revenue, which had exceededreached over $5 billion at the end of 2018, had failed to get it out of the red. By the late 2010s, streaming ...Starting at €0.00
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A) - Teaching Note
Ribera, JaumeTeaching Note PT-69-EInnovation and Change, Service and Operations ManagementIn early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.Starting at €0.00
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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipTeaching Note PT-64-EInnovation and Change, Service and Operations ManagementThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Starting at €0.00
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Pernod-Ricard: el reto del crecimiento - Nota del instructor
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieTeaching Note DPOT-84Innovation and Change, Leadership and People Management, StrategyEl caso describe la llegada de un nuevo Presidente-Director General a la filial de Pernod-Ricard (PR) en España y Portugal, Eric Laborde, y los retos que ha de afrontar en 2013. Se aporta información histórica del Grupo, y se concreta en relación a España. Se profundiza en aspectos estratégicos, comerciales, financieros, de producción, de marketing, de recursos humanos, y también culturales, de valores, estilos de dirección de los miembros del CO...Starting at €0.00