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HBSP (USA)
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For the Last Time: Stock Options Are an Expense (Spanish version)
Bodie, Zvi; Kaplan, Robert S.; Merton, Robert C.Article HBS-R0303DAccounting and ControlShould stock options be recorded as an expense on a company's income statement and balance sheet, or should they remain where they are, relegated to footnotes? The authors believe the case for expensing options is overwhelming. In this article, Nobel laureate Robert Merton, one of the inventors of the Black-Scholes option-pricing model; his co-author on the classic textbook Finance, Zvi Bodie; and Robert Kaplan, creator of the Balanced Scorecard,...Starting at €8.20
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Pension Roulette: Have You Bet Too Much on Equities (Spanish version)
Stewart, G. BennettArticle HBS-R0306GAccounting and ControlIn the 1990s, funding pension obligations by investing in stocks looked smart. By 1999, the bull market had poured a collective $260 billion surplus into the pension coffers of the S&P 500, permitting the companies to record the year-to-year increases as additional income. But just two years later, the bear market had obliterated those gains, replacing them with a cavernous $240 billion deficit--which had to be offset by the unlucky firms' ongoin...Starting at €8.20
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How to Start an Entrepreneurial Revolution (Spanish version)
Isenberg, Daniel J.Article HBS-R1006AEntrepreneurship(1) Stop emulating Silicon Valley. (2) Shape the ecosystem around local conditions. (3) Engage the private sector early. (4) Favor the high potentials. (5) Get a big win on the board. (6) Tackle cultural change head-on. (7) Stress the roots. (8) Don't overengineer clusters; help them grow organically. (9) Reform legal, regulatory, and bureaucratic frameworks. Each of these is critical to entrepreneurship-yet insufficient to sustain it. They key ...Starting at €8.20
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El emprendedor de alta intensidad
Habiby, Anne S.; Coyle, Deirdre M., Jr.Article HBS-R1009EEntrepreneurshipLa toma populares en los empresarios en el mundo en desarrollo es que son pocos en número y se ejecutan sólo microempresas. Sin embargo, en un estudio de dos años de la iniciativa empresarial en los mercados emergentes, Habiby y Coyle, de AllWorld red, al descubierto cientos de empresas de alto potencial preparada para un crecimiento significativo. Muchos eran sorprendentes en los mercados como Sudáfrica, Arabia Saudita, y Jordan-economías domina...Starting at €8.20
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Finding Competitive Advantage in Adversity (Spanish version)
Chakravorti, BhaskarArticle HBS-R1011HEntrepreneurship(1) Entrepreneurs reroute resources that become redundant to meet new needs, as Jonathan Bush did at athenahealth. The company is now a leader in internet-based revenue-cycle management tools, (2) They round up unusual suspects and break industry orthodoxy, as Iqbal Quadir did with Grameenphone in Bangladesh, (3) They find small solutions to big problems, as Trey Moore and Cameron Powell did with their AirStrip OB smartphone app for mobile physi...Starting at €8.20
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Caso de estudio: Un inversionista ngel con una agenda personal
Herzlinger, Regina E.; Munoz-Seca, BeatrizArticle HBS-R1103MEntrepreneurshipGloria Londoño, el dueño de una cadena de centros de día innovadoras e integrales para las personas mayores en España, se ofrece 3 millones de euros por Victor Serna, un acaudalado médico-inversor. A cambio, Serna quiere una participación del 25%, un puesto en la junta, un voto en todas las decisiones estratégicas, y la posibilidad de liquidar su posición en cinco años, ya sea a través de una oferta pública o una venta. Sus términos no son negoci...Starting at €8.20
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El CEO de Genpact cuenta cómo desarrolló un sector en India desde cero
Bhasin, PramodArticle HBS-R1106AEntrepreneurshipBhasin era el jefe de GE Capital en la India cuando, a finales de 1990, tuvo una visión para el futuro de una pequeña división que estaba proporcionando servicios de back-office, como procesamiento de préstamos para automóviles y transacciones de tarjetas de crédito para el mercado local. GE Capital fue la primera compañía de servicios financieros de propiedad extranjera que habían sido admitidos en la India, y como un experimento por el gobierno...Starting at €8.20
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Do You Know Your Cost of Capital? (Spanish version)
Jacobs, Michael T.; Shivdasani, AnilArticle HBS-R1207LAccounting and ControlThe Association for Financial Professionals surveyed its members about the assumptions built into the financial models they use to evaluate investment opportunities. Remarkably, no survey question received the same answer from a majority of the more than 300 respondents. That's a big problem--because assumptions about the costs of equity and debt profoundly affect both the type and the value of the investments that companies make, as well as the ...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Case HBS-803S13EntrepreneurshipInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Starting at €8.20