Ivey Business School (Canada)
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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R3 Corda: A Distributed Ledger Technology for Financial Services
Michael R. KingCase IVEY-9B18M141-EEntrepreneurship, StrategyIn December 2016, the founder and chief executive officer of R3 was preparing for an offsite meeting, where his management team would debate what business model to pursue to extract the most value from the company’s new distributed ledger product called CStarting at €8.20
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Spin Master Toys: Going Public-the IPO Process
Eric Morse; Michael R. King; Ryan Quirt; Ramasastry ChandrasekharCase IVEY-9B16N052-EEntrepreneurship, FinanceSpin Master, a children’s toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options with regard to some core issues: What was the right positioning for Spin Master with potential investors? What was the right approach to valuing the business? How did that approach translate into enterprise value, equity value, and share price for the IPO?Starting at €8.20
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Transferring Traditional Banking Skills to the Brave New World
Michael R. KingArticle IVEY-9B19TB03-EService and Operations ManagementCanada’s fintech ecosystem may be dominated by young entrepreneurs, but they haven’t disrupted the value of old-school industry experienceStarting at €8.20
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Elixir: A Fintech Banking Solution for Millennials
Michael R. KingCase IVEY-9B18N017-EEntrepreneurship, FinanceIn 2016, Elixir, a financial technology start-up, was developing a social banking application to provide mobile banking to young adults and other underserved banking customers. Elixir had a social finance business model called MillennialMoney, where existing customers had an opportunity to earn referral fees by introducing new customers. For the banks, Elixir provided a novel marketing solution to attract millennial customers. As a technology com...Starting at €8.20
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Perfect Day and the Milk of Human Invention
Gerry Kerr; Priya Sharma; Francine SchlosserCase IVEY-W24898-EEntrepreneurship, StrategyPerfect Day was a rising cellular agriculture company specializing in lab-based milk. Its founders had created and patented a formula for an ingredient that could produce authentic-tasting non-dairy products. At the beginning of 2020, the US-based firm reStarting at €8.20