Darden University of Virginia (USA)
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Neal Hoffman and the Mensch on a Bench
Fairchild, Gregory B.; Apte, Gargi; McPhaden, Greer J.Case DARDEN-ENT-0205-EEntrepreneurshipNeal Hoffman and his wife, Erin, were an interfaith couple out shopping when they ran right into the dilemma of how to balance Hanukkah and Christmas. Hoffman saw his young son feeling left out by the Elf on the Shelf, a Christmas toy that was experiencing a huge amount of popularity in 2012. He suspected there were other Jewish and interfaith families that would appreciate a character for themselves.Hoffman decided to write a book to help Jewish...Starting at €8.20