Ivey Business School (Canada)
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Maggi: A Tangled Mess
Gerard Seijts; Sunali SwaminathanCase IVEY-9B18C003-ELeadership and People Management, StrategyIn the summer of 2015, one of Nestlé SA (Nestlé)’s top-selling products in the Indian market, its two-minute Maggi noodles, was embroiled in a food and safety issue when lead was discovered during a test. Media pundits called for the arrest of Nestlé officials. Others took to the street to set ablaze the famous yellow-coloured Maggi packets. Nestlé treated the matter largely as a regulatory issue, managing the crisis with scientific data at hand....Starting at €8.20
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Zhu Dandan (A): Promotions
Shaozhuang Ma; Virginia TrigoCase IVEY-9B13C002-ELeadership and People Management, StrategyThe generation born in China in the 1980s has become an important force in the country’s labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previou...Starting at €8.20
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Zhu Dandan (B): Leadership Development
Shaozhuang Ma; Yuehua Zhou; Virginia TrigoCase IVEY-9B20C025-ELeadership and People Management, StrategyIn March 2016, the associate finance director at Bevaco China (Bevaco), an American multinational firm in China, faced a tough decision. Over the past four years, she had worked diligently to shift her focus from managing work to leading people. She was assigned to work in a joint venture between Bevaco and Mask, a leading Chinese private enterprise, where she faced numerous challenges. A year later, she moved back to Bevaco and worked with a cha...Starting at €5.74
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Zhu Dandan (B): Leadership Development - Teaching Note
Shaozhuang Ma; Yuehua Zhou; Virginia TrigoTeaching Note IVEY-8B20C025-ELeadership and People ManagementTeaching note for product 9B20C025.Starting at €0.00
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Maggi: A Tangled Mess - Teaching Note
Gerard Seijts; Sunali SwaminathanTeaching Note IVEY-8B18C003-ELeadership and People ManagementTeaching note for product 9B18C003.Starting at €0.00