Ivey Business School (Canada)
-
Cenabal (C)
Stewart Thornhill; Jane GravillCase IVEY-9B08M022-EEntrepreneurship, StrategyThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Starting at €5.74
-
Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
-
Canadian National Railway Company: Culture Change (B)
Stewart Thornhill; Ken MarkCase IVEY-9B13M091-EStrategyThis is a supplement to 9B13M090.Starting at €5.74
-
Canadian Pacific Railway (B): CP Rising
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M135-EStrategySupplement for product 9B17M134.Starting at €5.74
-
SawStop (B)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M065-EEntrepreneurship, StrategyThis supplemental case to SawStop (A) advances the narrative to 2012.Starting at €5.74
-
Ten Dirty Little Secrets of Successful Entrepreneurs
Stewart ThornhillArticle IVEY-9B12TF03-EEntrepreneurshipAlthough entrepreneurs commonly give advice, many of their most valuable lessons are left unsaid. This article lists and explains ten entrepreneurial “secrets.” 1. People are lazy and most innovations involve efficiency or reduced effort. 2. People are impatient and want instant gratification. 3. Starting a new business is a slow and deliberate process, but time is limited. 4. There is value in getting started and learning as you go. 5. Everythin...Starting at €8.20
-
Zero, Brammo and the Electric Motorcycle Industry
Stewart Thornhill; Sophie Fei ZhuCase IVEY-9B11M092-EEntrepreneurship, StrategyElectric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Z...Starting at €8.20
-
SawStop (A)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M064-EEntrepreneurship, StrategyA patent lawyer and amateur woodworker with a doctorate in physics has invented a new technology to prevent table saw injuries - specifically, amputations. He has no desire to manufacture table saws, and instead protects his technology with patents and then seeks licensing arrangements with incumbent saw producers. In 2002, after two years of attempting to engage manufacturers, he accepts that they are unwilling to license his invention and he mu...Starting at €8.20
-
The Christchurch Earthquake and Crusaders Rugby (A)
Murray J. Bryant; Brad EvansCase IVEY-9B12C041-ELeadership and People Management, StrategyOn February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do. The case examines the proce...Starting at €8.20
-
Schuhren Consumer Packaging: Managing Risk
Murray J. Bryant; Ken MarkCase IVEY-9B14M056-EEntrepreneurship, StrategyThe founder and chief executive officer (CEO) of Schuhren Consumer Packaging (Schuhren), a manufacturer of plastic food packaging based in Windsor, Ontario, is getting ready to meet a group of buyers from one of the top six fruit packaging firms in the world. An hour before their arrival, the CEO uncovers a whole series of issues concerning quality assurance, waste production and machine operations that could have an impact on the company’s opera...Starting at €8.20