Ivey Business School (Canada)
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Uber Elevate: The Case For Flying Cars
Ethan Pancer; Kyle Gulliver; Morris MacLeodCase IVEY-9B18A017-EEntrepreneurship, Marketing, StrategyIn 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first “urban air transport” service—Uber Elevate. Uber's chief product officer needed to convince the new chief executive officer and the board that electric Vertical Take-Off and Landing vehicles were the future of Uber, and to articulate a strategy to launch the service. But was it the right time to proceed ...Starting at €8.20
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Tata Motors: Can the Turnaround Plan improve Performance - Teaching Note
Shernaz Bodhanwala; Ruzbeh BodhanwalaTeaching Note IVEY-8B20N001-EFinanceTeaching note for product 9B20N001.Starting at €0.00
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Hope Blooms: Marketing a Social Enterprise after Dragons' Den
Margaret McKee; Ethan Pancer; Chantal HervieuxCase IVEY-9B16A052-EEntrepreneurship, MarketingHope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of ...Starting at €8.20
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCase IVEY-9B17A043-EEntrepreneurship, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Starting at €8.20
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East Coast Lifestyle: Expanding a Regional Apparel Brand - Teaching Note
Ethan Pancer; Anna Ferguson; Maxwell PooleTeaching Note IVEY-8B17A035-EMarketingTeaching note for product 9B17A035.Starting at €0.00
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Turing Pharmaceuticals: The Ethics of Drug Pricing - Teaching Note
Shernaz Bodhanwala; Aakash BothraTeaching Note IVEY-8B17M167-EStrategyTeaching note for product 9B17M167.Starting at €0.00
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The RealReal Inc.: Fashion Fad or Long-Term Investment
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-9B20N035-EEntrepreneurship, Finance, StrategyThe RealReal Inc. (Real), a San Francisco, California-based start-up engaged in the trade of used luxury goods, experienced significant growth in its revenue and customer base in fiscal year (FY) 2018, but it was yet to turn profitable after nine years inStarting at €8.20
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Tata Motors: The Dividend Dilemma
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-W30443-EFinance, StrategyTata Motors Limited (Tata Motors), an Indian automobile major with a consolidated annual turnover of more than ₹2,497 billion in fiscal year (FY) 2021, was struggling to turn profitable and reinstate dividend payments to its investors. The case discusses the dividend policy of Tata Motors, comparing it with the dividend policies of the company’s peers and examining its relevance to the investor community at large. With Tata Motors’ long history a...Starting at €8.20
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HUL’s Acquisition of GSK Consumer Healthcare: A Hefty Rise in Intangible Assets
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-W33460-EAccounting and Control, StrategyIn January 2019, the Competition Commission of India approved a significant merger in India’s fast-moving consumer goods industry. The merger between Hindustan Unilever Limited (HUL) and GlaxoSmithKline Consumer Healthcare Limited (GSKCONS) took place in April 2020. The deal helped HUL strengthen its food and refreshments business and diversify into the health food drinks market. The hefty purchase price paid for the merger led HUL to record mass...Starting at €8.20
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HUL’s Acquisition of GSK Consumer Healthcare: A Hefty Rise in Intangible Assets - Teaching Note
Shernaz Bodhanwala; Ruzbeh BodhanwalaTeaching Note IVEY-W33461-EAccounting and Control, StrategyTeaching note for product W33460.Starting at €0.00