Ivey Business School (Canada)
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Dancing with the Stars: Denitsa Ikonomova (Classroom Session) - Teaching Note
Robert Mackalski; Alana D'AmicoTeaching Note IVEY-8B20A067A-EMarketingClassroom Teaching note for product 9B20A067.Starting at €0.00
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Santé Au Naturel: Healthy to the Core - Teaching Note
Robert Mackalski; Marc DucusinTeaching Note IVEY-8B17A069-EMarketingTeaching note for product 9B17A069.Starting at €0.00
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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City Water Tanzania (C): The Private Sector Experiment
Oana Branzei; Kevin McKagueCase IVEY-9B07M027A-EStrategyThis is a supplement to City Water Tanzania (A): Water Partnerships for Dar es Salaam, product #9B07M025 and is a two-part role-play. In this part (A) role-play, students take the position of Edward Lowassa, Tanzania's Minister of Water.Starting at €5.74
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City Water Tanzania (C): Striking a Deal
Oana Branzei; Kevin McKagueCase IVEY-9B07M027B-EStrategyThis is a supplement to City Water Tanzania (A): Water Partnerships for Dar es Salaam, product #9B07M025 and is a two-part role-play. In this part (B) role-play, students take the position of Cliff Stone, Biwater's former director of sales for Africa and now chief executive officer of City Water's management.Starting at €5.74
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E+Co: A Tipping Point for Clean Energy Entrepreneurship (A)
Oana Branzei; Kevin McKagueCase IVEY-9B07M054-EEntrepreneurship, StrategyThis case describes E+Co's approach to promoting clean energy entrepreneurship in developing countries and its current strategic challenge; how to scale up its business model to reach 100 million unserved or underserved people in the developing world by 2020. In the last 12 years E+Co was successful at demonstrating and validating an "enterprise centered model" which offered reliable access and improved energy efficiency to the poor in emerging e...Starting at €8.20
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCase IVEY-9B20A067-EEntrepreneurship, Marketing, StrategyDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)
Kevin McKagueCase IVEY-9B12M034-EEntrepreneurship, StrategyThis case is a supplement to Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A).Starting at €5.74
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E+Co: The Path to Scale (B)
Oana Branzei; Kevin McKagueCase IVEY-9B07M055-EEntrepreneurship, StrategyThis B case presents a conversation between E+Co's co-founders and an employee in Latin America who had raised the tough question of scale at E+Co's 2006 annual retreat. One of the co-founders' response for getting E+Co 10 times more impactful in emerging economies was to adopt what he called a "strategy of wedges." Also presented is a set of complementary strategies that together could help achieve steady local impact and rapid growth. The conve...Starting at €5.74