Ivey Business School (Canada)
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FiLLi Café: Going Global - Teaching Note
Kirti Khanzode; Geetanjali ChandraTeaching Note IVEY-8B18A061-EMarketingTeaching note for product 9B18A061.Starting at €0.00
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Zenoti: Strengthen the Core or Stretch for Growth?
Malay Krishna; Karan Darshan ShahCase IVEY-W27839-EInformation Technologies, StrategyZenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other o...Starting at €8.20
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCase IVEY-9B15A052-EEntrepreneurship, Marketing, StrategyRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Starting at €8.20
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Moshi Looks to Popularize Fusion Fare in Dubai
Sandeep Puri; Kirti Khanzode; Rahul JainCase IVEY-9B16A032-EEntrepreneurship, Marketing, StrategyMoshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service—all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or ...Starting at €8.20
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ITC Hotels: Is Responsible Luxury Sustainable
Malay Krishna; Pooja MhapsekarCase IVEY-9B20M161-EStrategyIn 2018, ITC Hotels, a chain of luxury hotels based in India, achieved a distinct positioning with its branding, “ITC Hotels: Responsible Luxury.” The company intended to communicate its image of being environmentally sustainable, responsible to the localStarting at €8.20
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Zoom Video Communications: Flash in the Pandemic or Enduring Success?
Malay Krishna; Gursimran GambhirCase IVEY-W24950-EStrategyZoom, a popular video conferencing service based out of San Jose, California was built from scratch to be a business-segment focused, easy-to-use video conferencing service. The program was created by Zoom Video Communications Inc., which was founded by Eric Yuan in 2012. After the outbreak of the COVID-19 pandemic in March 2020, the video conference market grew rapidly. Despite competing against much larger competitors, such as Microsoft Teams, ...Starting at €8.20
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Zoom Video Communications: Flash in the Pandemic or Enduring Success? - Teaching Note
Malay Krishna; Gursimran GambhirTeaching Note IVEY-W24951-EStrategyTeaching note for product W24950.Starting at €0.00
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ITC Hotels: Is Responsible Luxury Sustainable - Teaching Note
Malay Krishna; Pooja MhapsekarTeaching Note IVEY-8B20M161-EStrategyTeaching note for product 9B20M161.Starting at €0.00
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Moshi Looks to Popularize Fusion Fare in Dubai - Teaching Note
Sandeep Puri; Kirti Khanzode; Rahul JainTeaching Note IVEY-8B16A032-EMarketingTeaching Note for product 9B16A032.Starting at €0.00
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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCase IVEY-9B18A061-EEntrepreneurship, Marketing, StrategyBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfStarting at €8.20