Ivey Business School (Canada)
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Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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Tata Motors: Can the Turnaround Plan improve Performance - Teaching Note
Shernaz Bodhanwala; Ruzbeh BodhanwalaTeaching Note IVEY-8B20N001-EFinanceTeaching note for product 9B20N001.Starting at €0.00
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The RealReal Inc.: Fashion Fad or Long-Term Investment
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-9B20N035-EEntrepreneurship, Finance, StrategyThe RealReal Inc. (Real), a San Francisco, California-based start-up engaged in the trade of used luxury goods, experienced significant growth in its revenue and customer base in fiscal year (FY) 2018, but it was yet to turn profitable after nine years inStarting at €8.20
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Generational Differences and Work Values
Chris A. HigginsCase IVEY-9B12E005-ECorporate Governance, Leadership and People ManagementA consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work val...Starting at €8.20
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PGA Golf: Is Sunday Made for TV
Chris A. HigginsCase IVEY-9B12E008-ECorporate GovernanceIn 2011, two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse.Using a dataset from the 2011 season, various questions about golfers and golf tou...Starting at €8.20
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MBA Starting Salaries
Chris A. HigginsCase IVEY-9B12E013-ECorporate GovernanceEvery year MBA programs across the country advertise for prospective students. They promote the academic excellence of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many studen...Starting at €8.20
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Turing Pharmaceuticals: The Ethics of Drug Pricing - Teaching Note
Shernaz Bodhanwala; Aakash BothraTeaching Note IVEY-8B17M167-EStrategyTeaching note for product 9B17M167.Starting at €0.00
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Tata Motors: The Dividend Dilemma
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-W30443-EFinance, StrategyTata Motors Limited (Tata Motors), an Indian automobile major with a consolidated annual turnover of more than ₹2,497 billion in fiscal year (FY) 2021, was struggling to turn profitable and reinstate dividend payments to its investors. The case discusses the dividend policy of Tata Motors, comparing it with the dividend policies of the company’s peers and examining its relevance to the investor community at large. With Tata Motors’ long history a...Starting at €8.20
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HUL’s Acquisition of GSK Consumer Healthcare: A Hefty Rise in Intangible Assets
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-W33460-EAccounting and Control, StrategyIn January 2019, the Competition Commission of India approved a significant merger in India’s fast-moving consumer goods industry. The merger between Hindustan Unilever Limited (HUL) and GlaxoSmithKline Consumer Healthcare Limited (GSKCONS) took place in April 2020. The deal helped HUL strengthen its food and refreshments business and diversify into the health food drinks market. The hefty purchase price paid for the merger led HUL to record mass...Starting at €8.20