Ivey Business School (Canada)
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Immuno-Genetics Inc.: Technology for Predicting Immune Response
Thomas FunkCase IVEY-9B16A061-EEntrepreneurship, MarketingResearchers at the Ontario Veterinary College had formed a company, Immuno-Genetics Inc., to develop new technologies to measure the immune response of dairy cows by using a blood test and skin thickness test on individual cows. Cows who showed a high immune response were unlikely to contract a number of common diseases. The test results thus allowed dairy producers to determine the likelihood of cows having health problems over their lifetimes. ...Starting at €8.20
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K9FuelBar: An Energy Treat for Dogs
Thomas Funk; Carol HutchinsonCase IVEY-9B17A017-EEntrepreneurship, MarketingIn 2015, a nutritionist and dog lover developed a new canine energy bar called K9FuelBar. This product was made of all-natural, non-genetically modified, organic ingredients. In doing some investigation, the product's developer realized there could be a small, but sufficient, market to make her product commercially viable. At this point, she needed to evaluate and decide on the best method of distribution for her product. She identified multiple ...Starting at €8.20
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Jucai Human Resource Development: Empowering through Data
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauCase IVEY-W25807-EInformation Technologies, StrategyThe founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China’s human resources service industry over the previous 20 years. In the company’s early stages, it had mainly relied on the advantage of information asymmetry of the Internet to carry out online recruitment services. But from 2015, the founder became interested in and confident about the prospects of providing a talent assessment service for public ins...Starting at €8.20
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Jucai Human Resource Development: Empowering through Data - Teaching Note
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauTeaching Note IVEY-W25808-EInformation Technologies, StrategyTeaching note for product W25807.Starting at €0.00
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Le Cerf de Tremblant
Thomas Funk; Wendy Lange-FariaCase IVEY-9B13A037-EEntrepreneurship, MarketingAn owner was concerned about the condo she bought in Mont Tremblant, Quebec in 2006 as an investment property and for occasional use by her family. A beautiful, five-bedroom unit with a panoramic view over the La Bête golf course, it was close to the ski area, the village of Tremblant, shopping, spas, restaurants and a casino. It was fully furnished with many upgrades. However, by 2010, the number of rentals was disappointing, and the unit was op...Starting at €8.20
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Atotam Productions: Bridging the Gap Between the Oil and Gas Industry and First Nation Communities - Teaching Note
Victor Bilodeau; Don DiduckTeaching Note IVEY-8B20M153-EStrategyTeaching note for product 9B20M153.Starting at €0.00
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Atotam Productions: Bridging the Gap Between the Oil and Gas Industry and First Nation Communities
Victor Bilodeau; Don DiduckCase IVEY-9B20M153-EEntrepreneurship, StrategyThe president of Atotam Productions, a media production company near Edmonton, Alberta, Canada, was dedicated to helping industry meet its social licence to operate by creating positive stories of existing and mutually beneficial media projects. He wantedStarting at €8.20