Ivey Business School (Canada)
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Bonazzi Indo Joint Venture: Culture Clash or Pure Economics
Naresh Warrier; Gita BajajCase IVEY-9B13M105-EStrategyOwing to the rapidly growing automotive market, international joint venture activity in the auto-components sector has been increasing in India, both in terms of frequency and strategic importance.Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group and the Mumbai-based Indo Group, was set up to manufacture automotive fasteners, primarily for global original equipment manufacturers. There is a confrontational rela...Starting at €8.20
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Airport Express Metro Line: Infrastructure Project Financing and Implementation Through Public Private Partnership
Hukam Singh Chaudhary; Sushil Kumar; Vijay Aggarwal; Gita BajajCase IVEY-9B11N015-EFinance, StrategyThis case describes the execution of an urban public transportation project through a public private partnership (PPP). Delhi Metro Rail Corporation (DMRC) was a corporate body created by the Indian government and the government of National Capital Territory of Delhi for implementing a mass rapid transit system (MRTS) in Delhi. DMRC successfully completed phase I of the MRTS in 2006 and the government mandated that DMRC implement phase II of the ...Starting at €8.20
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Ramadan Sharing Fridges: Keeping a Non-Profit Afloat
Gita Bajaj; Bernard BuissonCase IVEY-9B18M106-EEntrepreneurship, StrategyIn June 2016, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food to those who needed it through a sharing fridge for the full month of Ramadan. When she noted the extent of the need for more help, she turned to social media. What followed demonstrated the power of social media campaigns and the collective management of supply chains and perhaps initiated a new entrepreneurial venture. Within one month, the Facebook ...Starting at €8.20
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Bengaluru Airport: Crisis Leadership through a Pandemic - Teaching Note
Somnath Baishya; Gita BajajTeaching Note IVEY-W25430-ELeadership and People ManagementTeaching note for product W25429.Starting at €0.00
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Wild-cat Strike: A Negotiation Role-Play Simulation
Anishya Obhrai Madan; Gita BajajCase IVEY-9B15C014-ELeadership and People Management, StrategyWith over one million employees, Mega Railway Network is one of the largest recruiters in the world. As the result of criminal activity in one of its largest rail yards, a worker lost his life in the line of duty. The circumstances of the incident have led to a high-stakes strike action by workers at one of its busiest rail depots. As the divisional operations manager, chief transportation manager or the head of locomotive engineers (drivers), yo...Starting at €8.20
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Ramadan Sharing Fridges: Keeping a Non-Profit Afloat - Teaching Note
Gita Bajaj; Bernard BuissonTeaching Note IVEY-8B18M106-EEntrepreneurship, StrategyTeaching note for product 9B18M106.Starting at €0.00
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media - Teaching Note
Caroline S.L. TanTeaching Note IVEY-W25437-EMarketing, StrategyTeaching note for product W25436.Starting at €0.00