Ivey Business School (Canada)
-
IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
-
YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation - Teaching Note
RASHMI SINGH; Lalatendu Kesari JenaTeaching Note IVEY-W34313-EStrategyTeaching note for product W34312.Starting at €0.00
-
Cognizant Technology Solutions: Retaining Employees Amid Impending Crises - Teaching Note
Lalatendu Kesari Jena; Kedarnath Thakur; Yasmin KukulTeaching Note IVEY-W25581-ELeadership and People ManagementTeaching note for product W25580.Starting at €0.00
-
Weibo: The Chinese Social Media Business Model
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunCase IVEY-9B19M081-EStrategyIn 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake aStarting at €8.20
-
KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
-
KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
-
YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation
RASHMI SINGH; Lalatendu Kesari JenaCase IVEY-W34312-EStrategyThe YouTube channel Digital Vidya Kendra (DVK) was launched by J. Singh in 2011 with a mission to develop future managers and researchers. However, the company soon encountered hurdles in its goal to fulfill its mission. DVK maintained a high level of quality in the content of its videos, but increasing the number of subscribers proved difficult. By November 2019, DVK had registered only 500 subscribers—half the minimum number needed to start ear...Starting at €8.20
-
Cognizant Technology Solutions: Retaining Employees Amid Impending Crises
Lalatendu Kesari Jena; Kedarnath Thakur; Yasmin KukulCase IVEY-W25580-ELeadership and People ManagementCognizant Technology Solutions (Cognizant) was a multinational corporation that operated in the information technology (IT) services sector and provided consulting and business process outsourcing services to its clients. As the world fell into the clutchStarting at €8.20
-
Weibo: The Chinese Social Media Business Model - Teaching Note
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunTeaching Note IVEY-8B19M081-EStrategyTeaching note for product 9B19M081.Starting at €0.00
-
IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuTeaching Note IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Starting at €0.00